A few months ago, I sent an email around asking if you have ever thought of designing a font and what was holding you back. I received hundreds of replies saying YES! If you were one of them, you're not alone!
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I also asked what is it that makes you postpone this project and these were some of the reasons:
☛ "I don't know the tools to actually make it into a font"
☛ "learning new software already seems overwhelming"
☛ "studying font making is too expensive and time-consuming"
☛ "creating an alphabet with figures, punctuation, and so on seems overly complicated"
☛ "I feel very unconfident about doing it without support"

I replied to each one of these e-mails and took notes to incorporate these comments into my upcoming course in display type Letter&Co. However, I want to take the time to address one very important question right here, right now. I feel this cannot wait any other minute:

"Why creating a new font if the world already has so many of them?"

​I've heard this question many times and I think it's time to give my personal answer to it. I believe that there shouldn't be anything holding us back from creating new work and exploring new creative playground, so I decided to create a video to answer this question directly. Let me know what you think in the comments below.