TAKE THE SURVEY 👉🏼 https://www.martinaflor.com/survey

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon!

Prepare yourselves to get the inside scoop on what a real working lettering artist makes for an income. If you've ever wondered about the nitty-gritty details of income streams in this biz, you're in for a treat. I'm about to spill the beans on all the different ways I make money and share how much I charge for different projects. This episode is about to give you a front-row seat to the financial realities of a lettering artist's business. Let's dive in!

Mark your calendar and sign up for the waiting list on https://www.maketheleapnow.com

Mentioned in This Episode

• Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
• Follow me on instagram ➡️ https://www.instagram.com/martinaflor/
• Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass
• My Coaching Program ➡️ https://www.maketheleapnow.com/

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon!

You don’t need clients to make a living with your art! In this episode I’m going to get your creative juices flowing around the myriad of things you could be doing to monetize your work.

Mark your calendar and sign up for the waiting list on https://www.maketheleapnow.com

Mentioned in This Episode

• Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
• Follow me on instagram ➡️ https://www.instagram.com/martinaflor/
• Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass
• My Coaching Program ➡️ https://www.maketheleapnow.com/

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon!

Today we will be speaking about how to build a career as a lettering artist or illustrator. This is the first episode of a series that is coming in anticipation to my group business coaching program for lettering artists and illustrators that is opening registrations at the end of June.

Mark your calendar and sign up for the waiting list on https://www.maketheleapnow.com

Mentioned in This Episode

• Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
• Follow me on instagram ➡️ https://www.instagram.com/martinaflor/
• Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass
• My Coaching Program ➡️ https://www.maketheleapnow.com/

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Today I’m celebrating the episode number 100 🤩 of this podcast by having a conversation with Jessica Hische.

Jessica is a lettering artist and ​New York Times Best-selling ​author​ based in Oakland, California​. ​She specializes in typographical work for logos, film, books, and other commercial applications. ​​Her clients ​include Wes Anderson, The United States Postal Service​​, ​Target, Hallmark, and Penguin Books and her work has been featured again and again in design and illustration annuals both in the US and internationally. She’s been named a ​Print Magazine New Visual Artist (20 under 30), one of ​Forbes 30 under 30 in Art and Design, an ADC Young Gun, a “Person to Watch” by ​GD USA, and an ​Adweek “Creative 100”. ​

You’ll love this episode, I know that already. Because Jessica is not only an great artists and designer that has accomplished a lot in her career, but also she’s great at sharing what she has learned along the way. This conversation is filled with golden nuggets of inspiration, information and insiders tips on finding your style, getting client assignments, and using the things you're passionate about to inform your next steps. We also touched on parenthood, work-life balance and how to build a fulfilling career. I really hope you Enjoy this conversation with Jessica Hische.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

• Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
• Follow me on instagram ➡️ https://www.instagram.com/martinaflor/
• Sign up for my in-person Summer Lettering Seminar: ⁠https://www.martinaflor.com/summerletteringseminar⁠
• Jessica Hische's shop: https://jessicahische.shop/
• Jessica's latest kid's book, Who Will U Be?: https://a.co/d/iCPbJs6

In past episodes we have been speaking about ways to build your portfolio. I even shared a checklist which you that you can still download on ➡️ https://www.martinaflor.com/portfoliochecklist

In this episode we are going to:

👉🏼 Look into the 5 steps you need to take to land your first paid assignments.
👉🏼 Tear down the myth of if you build it paid assignments will just come.
👉🏼 Share a way to put yourself out there so clients notice you.
👉🏼 See the consequences of working to be showcased on social media. And much more.

Mentioned in This Episode

• Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
• Follow me on instagram ➡️ https://www.instagram.com/martinaflor/
• Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass
• Download the full Portfolio Checklist ebook ➡️ https://www.martinaflor.com/portfoliochecklist
• My Coaching Program ➡️ https://www.maketheleapnow.com/

If you're struggling to figure out what your portfolio should include, this episode is for you, because I’m going to cut straight to the chase and provide you with a checklist of the things your website should have to attract the right clients—and close the deal!

Mentioned in This Episode

• Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
• Follow me on instagram ➡️ https://www.instagram.com/martinaflor/
• Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass
• Download the full Portfolio Checklist ebook ➡️ https://www.martinaflor.com/portfoliochecklist
• My Coaching Program ➡️ https://www.maketheleapnow.com/

I have a NEW WEBSITE! Go To martinaflor.com to discover it

In the previous episode, we discussed why the websites don't work and how to avoid the pitfalls. Go check it out, is episode number 95. Now, last week, I relaunched my own website and I’d like to share with you some of the things I’ve learned so that you can use them in your own website.

Mentioned in This Episode

• Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
• Follow me on instagram ➡️ https://www.instagram.com/martinaflor/
• Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass
• My new website ➡️ martinaflor.com

Sam Roberts is the editor and publisher of BLAG (Better Letters Magazine), the world’s only print and online publication dedicated to sign painting (see https://bl.ag). He is a Londoner living in Catalonia, Spain, and the author of numerous books and articles about the craft of sign painting, and its history.

Mentioned in This Episode

• BLAG (Better Letters Magazine): https://bl.ag
• Discount code for 25% off the first year's subscription: https://bl.ag/mf
• Ghostsigns: https://ghostsigns.co.uk [and the book is at https://ghostsigns.co.uk/book]
• Sign Painting book: https://bl.ag/signpainting
• The Showcards Book: https://bl.ag/shop
• Online Sign Painters Watch Party event: https://bl.ag/signpainters
• Other sign painting events and exhibitions: https://bl.ag/events
• Instagram: @betterletters and @mrghostsigns
• Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
• Follow me on instagram ➡️ https://www.instagram.com/martinaflor/
• Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass

Your portfolio is your presentation card and is an essential tool to make money as a commercial artist. Without it, no client or customer will hit the contact button and hire you. However, most portfolios don’t serve the purpose of attracting paid assignments. In this episode I’ll tell you why and how to avoid the pitfalls. Listen up!

Mentioned in This Episode

Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips

Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass

Today, I’ll be having a conversation with Kevin Cantrell. Head of his eponymous studio, Kevin functions as the creative director and design lead for all KCS client projects. Kevin has a deep understanding and love of lettering and typographical aesthetics. Kevin creates the type of work that makes people wonder ‘how did he do it?’. And during our session, he shared how he used observation to crack the system behind victorian graphics and come up with his own style.

During our conversation, Kevin spoke about the importance of making your art profitable, how becoming an expert can be beneficial for business. He shared his approach to hiring and partnering with other people so that he can dedicate himself to spend most of his time doing work he loves doing. Kevin is a father of five, and during the podcast, we touched on work-life balance, including some hints on how to build confidence as an artist.

If you’re wondering how to develop a style and make money with your art, this episode will be specially useful.

Mentioned in This Episode

Follow Kevin on Instagram ➡️ https://www.instagram.com/kevincantrellstudio/
Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass
Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

Mentioned books
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull