Income streams had a huge impact on my creative business and my capability to have control over my time, the assignments I take on or decline, and my bottom line income as a commercial artist. It has proven to be a strategy that many of the guests I’ve had on this show have used to grow their own businesses.

In this episode, you’ll learn why income streams are important and why having them can help you thrive. I’ll give you some ideas on possible income streams and share my framework to start thinking about the one that could work best for you.

Whether you’re working as a commercial artist or you’re thinking of going solo, this episode will open your mind in terms of what you can do to generate income with your art.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now.

In this episode, you’ll learn why systems are important and why not having them can lead to failure. I’ll tell you about my personal story and how a book changed everything at the lowest moment of my creative career.

I’ll also share with you which are the systems that you can create within your work and business and how to start thinking about them. Whether you’re running a creative business yourself or you are thinking of going solo, this episode will give you tons of concepts to think about and actionable items to start implementing systems yourself.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now.
- Get the E Myth book.

Sebastian’s (@sebacuri) bright and bold work is the result of his wide experience as an animator and graphic designer. 

He employs cartoonish figures and playful compositions to portray ordinary scenes of life under the lens of a bright color palette. 

Sometimes animated, his work bounces happily between funny little GIFs, huge colorful hands on silkscreen prints or big murals where you can lose yourself in. Seb has done work for big clients like Apple, Venmo, The New Yorker, Nike, Warby Parker, Uber and others.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Website: https://sebastiancuri.com/
- Instagram: @sebacuri
- Sebastian's Shop
- Instagram: @martinaflor

In this episode, I list down some of the overarching takeaways from previous conversations I have had in this show. I speak about the two elements that are necessary to build a thriving career as an artist. I list that I've seen working for other creatives, for myself and that could potentially work for anyone looking to make a mark with their work.

Whether you’re running a creative business yourself or you’re thinking of going solo, this episode will give you empowering insights to shape your journey.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- Waiting List for My Coaching program Leap Now

Eric Friedensohn (AKA Efdot @efdot) is a colorblind visual artist and community builder based in Brooklyn, NY. Since finishing design school in 2012, Efdot has cultivated an art practice and creative studio that spans across a variety of media.

His specialties range from hand-painted murals to drawings on paper to animated trading cards, all tied together through his playfully abstract style. He has created art for clients such as Nike, USA Skateboarding, Oakley, Chicago Cubs, Topps and Adobe.

During this show, Eric provided tons of real life insights. He told us about his first steps into freelancing, and his journey through the corporate world and back to running his own business.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Website: www.efdotstudio.com
- Instagram: @efdot
- Twitter: @efdotstudio
- Efdot's Shop
- Efdot's Community on Discord
- Instagram: @martinaflor

In this episode of Open Studio Martina Flor and her guest Rafa Goicoechea (Rafa Goicoechea), half of @treintayseisestudio with @nina_sans (both co-funder of @36daysoftype), discuss about the keys to become a viral phenomenon, how to start a side project & monetize it, how to engage people, and the truth about instagram.

36 Days of Type is a project that happens primarily on instagram and is a global open call that invites designers, illustrators and graphic artists to create their visual interpretation of the letters and numbers of the Latin alphabet.

The project explores the creative boundaries of letterforms, and participants are challenged to design a letter or number each day for 36 consecutive days. The outcome is people from all over the world creating and sharing thousands of letterforms on social media at the same time.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Website: www.36daysoftype.com
- Instagram: @36daysoftype
- Instagram: @treintayseisestudio
- Instagram: @rafagoicoechea
- Instagram: @nina_sans
- Instagram: @martinaflor

In this episode of Open Studio Martina Flor and her guest Luca Barcellona (@lucabarcellona) discuss education in hard work, sacrifice and pleasure, writing for a living, passion, being your own boss, building your name as a currency.

Luca Barcellona is an italian artist, musician, graphic designer, and point of reference for modern calligraphy worldwide.
Letters are the building blocks of his work. His approach to the discipline blending classical styles and his experience in the world of graffiti has inspired new generations of calligraphy enthusiasts.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @lucabarcellona
- Luca's website
- Instagram: @martinaflor
- The Lettering Seminar

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Carla Bonomini (@minicarbono) chat about being a part of a community as a creative professional or student. They discussed the importance of giving and receiving feedback, how digitally we can connect with peers and other professionals and much more. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @minicarbono
- Instagram: @martinaflor
- The Lettering Seminar Waiting List
- FREE Lettering Masterclass

In this solo episode of Open Studio Martina Flor discusses the importance of having a portfolio as a creative, shares a key strategy to build confidence as an artist and helps you demolish some of the objections that may be holding you back from showing your work and progressing in your career as an artist or designer.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- The Lettering Seminar waiting list
- The Lettering Masterclass FREE webinar

In this episode of Open Studio Martina Flor and her guest Erik Marinovich (@erikmarinovich @nuformtype) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media.

Erik Marinovich is a Berkeley based lettering artist and type designer, and is a co-founder of Friends of Type. Since 2009 he has drawn letters, logos and type for big clients like Nike, Target, Google, Hilton, Facebook, Ford Motor Company among others.

After over 10 years of running a successful solo business as a lettering artist, he launched NuForm, a type design practice that looks to the culturally offbeat and peculiar oddities to inspire and inform the creation of expressive letterforms.Erik is not only one of the most talented people that I’ve met but also a humble, sweet individual.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @erikmarinovich
- Instagram: @nuformtype
- Nu Form website
- Erik's website
- Instagram: @martinaflor
- The Lettering Seminar waiting list