In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”. Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes.

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Mentioned in This Episode
- Instagram: @martinaflor
32. Malika Favre. Doing What Feels Easy, Making Money as an Artist, Being Famous and much more.
43. Erik Marinovich. Launching Your Career Through a Side Project, Friends of Type and much more
56. Lauren Hom - Making A Good Living With Your Art, Going Freelance, Promoting Your Work and more

Martcellia Liunic, an illustrator, art director and visual artist that lives and works in Jakarta, Indonesia. Liunic started her illustration career in 2015 and has worked for various clients such as Google, Netflix, Youtube, Samsung, Snapchat, Harper’s Bazaar, and Aqua to name a few. She’s known for her colorful, whimsical animals, creatures, girls characters and doodle-like body of work and for using different mediums like gouache and acrylics on various supports like murals, risography and wearables.

Martcellia’s online shop, LIUNIC ON THINGS, is one of the biggest and most complete art based shops I’ve seen so get ready because on this show I picked Martcellia’s brain and got really good insights on how to start one and promote it. She shared how her path was, that went from selling three products on a weekend market to building a shop that ships worldwide and constitutes 50% of her income as an illustrator. If you’re interested in starting an online shop with your art, this episode with Martcellia Liunic will give you plenty of information around which products work, which ones don’t, and how to get people to buy from you.

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Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- Instagram: @liunic
- Cellia's shop instagram: @liuniconthings
- Cellia's webstore: www.liuniconthings.com

In this solo episode I touch on the 5 mistakes that every working artist needs to avoid. I’ll speak about the frameworks that artists and creatives neglect and that can have a huge positive impact on your business. Systems have been life-changing for me and have allowed me to scale my results and impact as a lettering artist.

The right frameworks can help you save time, do more of the work you love doing and have a greater impact. I’ll also share some insights into Leap Now, my coaching program for creatives that is open for registrations right now, along with the words of former members.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now.

In this solo episode I touch on one of the greatest plagues of our times: Impostor Syndrome.

We’ll discuss what impostor syndrome is, what it makes and how to overcome it. We’ll address why we experience it, how it works, and what are the strategies you can implement to stop it from getting in the way of achieving your goals.

If you ever experienced impostor syndrome – which I’m pretty sure you did – or you’re struggling with it right now, and is holding you back from achieving a certain thing in your life and career, this episode will help you put things in perspective, give you a framework to overcome fear and set you in action towards your goals.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- Client Outreach Challenge
- Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now.

In this solo episode I touch on client outreach, one of the backbones of any creative business. Smart artists don’t wait to be discovered, they go after their opportunities.

In this show we touch on why reaching out to clients is extremely important, how often you should be doing it, and what is an effective framework you could follow. I’ll also discuss the main mistakes that I see artists making when they do client outreach and share with you the effective method that I use to do that myself in my business today.

If you’re running a solo business, this episode will help you get focused and get better results. If you’re thinking of making the leap, it’ll provide you with steps that you can implement today to get those first assignments.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- Client Outreach Challenge
- Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now.

In this solo episode I address a common question among artists and creatives: should I go freelance?

In my experience working with hundreds of artists, interviewing dozens of them on this podcast and being a freelance artist myself, I understand the reasons why an artist may want to go solo with their business. In this episode, we discuss the motivations behind most artists wanting to open their own studios and the things that stop many from making the leap. We will touch on the things that going solo as an artist will require from you and how you could prepare yourself for taking that step.

If you’re thinking of going freelance, this episode will give you tools to find clarity and get you going. If you’re already freelancing, it will help you make an audit and think of ways to improve your results.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- Client Outreach Challenge
- Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now.

Lauren is a designer, letterer, and educator. A self-proclaimed "artist with a business brain", she picked up hand lettering as a hobby while studying advertising at the School of Visual Arts.

Over the next few years (and thanks to the power of the internet), she leveraged a few clever passion projects into a thriving design career. Known for her bright color palettes, playful letterforms, and quirky copywriting, Lauren has created work for clients like Vans, Google, and Adobe. She loves sharing what she's learned with others through her blog, Instagram, and library of online courses. Lauren dropped so many pearls of wisdom. I’m sure you’ll love this episode with her as much as I enjoyed doing it.

Listen:
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Mentioned in This Episode
- Instagram: @martinaflor
- Instagram: @homsweethom
- Lauren's Mural Workshop
- Client Outreach Challenge
- Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now.

In this episode I feature a conversation that I had a few weeks ago on The Pencil Pushers Podcast with Mike Rosado.

As you know, I like featuring accomplished artists on this podcast to unveil strategies that could help you unlock your creative potential and make a living with your skills. Now, I’m sharing this episode because it unveils my own path as a lettering artist: how I left everything behind and moved from South America to Europe and pivoted careers, the steps I took to start my lettering studio and get my first clients, the skills that I had to acquire to “make it” as an artist, build a team, and land dream assignments — including insights on how I navigated the Covid-19 pandemic to shape a new vision for my business that now propels other lettering artists and illustrators forward.

I hope that this episode will show you what’s possible for you as an artist and will provide you with some insights and tactics that you can use to shape your own path.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- Client Outreach Challenge
- The Pencil Pushers Podcast
- Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now.

In this solo episode I touch on community and how the people you surround yourself with can have an impact on your growth.

The communities I’ve been part of had a big influence on my career path and my decision making along the way. Based on my own personal experience, witnessing the impact it has had on the progress of my students, and after hearing the stories of dozens of artists I’ve interviewed on this podcast, I can confirm: the people you surround yourself with are a powerful asset on your path as an artist.

The right community will inspire you, propel you forward and help you get faster to where you want to go. But, how do you find it? In this episode, you’ll learn why your community is important and illustrate that with real life stories. I’ll give you a few steps you can follow to find a suitable one for one, one that supports you throughout your journey and that will cheer you on all along!

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- The Thriving Artist Manifesto
- Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now.

In this solo episode I discuss mindset and the limiting beliefs that are undermining your growth as an artist. Your mindset can have a huge impact on your success and accomplishing your goals–I know it did for me.

Changing my mindset around what I could achieve as an artist and with my business had a huge impact on my success. This has also proven to be true for many of the artists that I have interviewed on this podcast: they have trained themselves to focus on possibilities rather than scarcity. In this episode, you’ll learn why having a possibility-oriented mindset is important to achieve your goals and thrive with your art.

I’ll also share with you some of the techniques that have helped me transform mine and that you can start applying today. Plus, I have a gift prepared for you!

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @martinaflor
- The Thriving Artist Manifesto
- Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now.