November 15, 2022

79. Svetlana Jakel, Founder of Illustration Agency Kombinatrotweiss – The Business of Illustration, What Clients Are Looking For In A Commercial Artist, The Trends Of Illustration, And More

This is a special episode because as I wrap up the third season of this podcast, I want to bring another perspective over the business of illustration by interviewing illustration agent Svetlana Jakel. Svetlana has been running illustration agency Kombinatrotweiss since 2002. Kombinatrotweiss offers clients not only classic illustrations but also the handling of complex animation projects.

She is always on the lookout for new trends and influences in the industry and uring our conversation Svetlana shared an outsider, still pretty much insider look into the illustration business. By listening to this episode you’ll get tons of insights into finding your style, the qualities that clients look for in every commercial artist, the trends and what's hot in the illustration industry right now, and more.

If you want to be prepared for rocking it as a commercial artist during 2023, you need to listen to this episode.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- Instagram: @kombinatrotweiss_illustration
- Kombinatrotweiss' Website: kombinatrotweiss.de
- Podcast with Jon Cockley from Handsome Frank

November 1, 2022

77. Season 3: In Case You Missed It

This is a special in-between episodes with serves as recap of the episodes from the last month. It features a short clip of each conversation in one place so you can jump around and get a feel for both the episode and the guest, and then you can always dig deeper by going into one of those episodes. List of episodes and links:

66. Karan Singh, The Importance Of Authenticity, Being A Self-taught Artist, Imposter Syndrome & more.
67. Petra Eriksson. The Path To Finding Your Call, Pushing The Introvert Inside You & more.
69. Jordan Metcalf - Turning Your Hobby Into Your Job, Auditing Your Creative Career & more.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- Join my FREE Lettering Masterclass on Nov 8th

October 25, 2022

76. Martina Flor – 3 Easy Ways To Achieve Your Goals Before The End Of The Year

In this solo episode we’ll get hands-on and work towards achieving our end-of-the-year goals. Goals require work and decision-making, and this is the reason why we keep on pushing them forward. In this show, I’ll share 3 steps that have helped me in the past achieve a goal that changed my life and career forever.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- Join my FREE Lettering Masterclass on Nov 8th

October 18, 2022

75. Verònica Fuerte, Hey – Being A Woman In A Male-Dominated Industry, Client Outreach, Using Personal Project To Stand Out In The Crowd, and Growing & Managing A Team

Verònica is a designer, illustrator, international speaker and creative director from Barcelona. After graduating from Elisava and Eina, she gained experience in several design studios. 

In 2007 she founded Hey, which has grown steadily since achieving worldwide recognition. Verònica believes in a multidisciplinary and broad approach to design; she enjoys limitless creativity, bold language, and a forward-thinking perspective on what they do and how they create. 

This was a wide-ranging conversation with a woman that made her way into a male-dominated industry, like the creative industry. Veronica shared her beginnings, from starting her solo studio from her apartment in Barcelona to now managing a team of several designers working for clients and brands across the globe.

She shared the tactics she used to grow her client base while creating a strong visual identity that helped Hey Studio stand out in the crowd of creative studios out there.

Veronica also shared the journey of one of her self-initiated projects Hey Shop which started as an online shop to sell posters to being a retail store in the heart of Barcelona selling all kinds of amazing products. 


Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- Instagram: @veronicafuerte
- Instagram: @heystudio
- Hey Shop: www.heyshop.es
- Podcast: Women At Work by Hey

- Early access for our Black Friday Deal

October 11, 2022

74. Martina Flor – End of the year: An Unavoidable Deadline For Your Goals

In this solo episode I touch on the anxiety that we all feel as the end of the year drives closer. Where did all the time go? We ask ourselves as we look at our bucket list of goals and we realize that there are still some of them unfinished or not even close to being done.

I believe that the end of the year is a great, tangible deadline that you can use to accomplish important goals and in this episode, I help you sort things out and get ready to cross some of them off your bucket list.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- Black Friday Early Access

October 6, 2022

73. Timothy Goodman. Finding a Dream Job, Writing a Book, Relocating Cities & More

Timothy is an artist, graphic designer, author and public speaker. His art and words have populated walls, buildings, packaging, shoes, clothing, books, magazine covers and galleries all over the world for brands such as Nike, Apple, Google, MoMA, Netflix, Tiffany & Co., Samsung, Yves Saint Laurent, Uniqlo, Target, The New Yorker and The New York Times.

He’s the author of Sharpie Art Workshop and the co-creator of several social experiments including the viral blog and book 40 Days of Dating (whose TV rights were optioned to Netflix). His first solo gallery exhibition, I’m Too Young To Not Set My Life On Fire, was on view in Manhattan in 2021. Timothy’s work often discusses topics such as mental health, manhood, race, politics, and love. He teaches at SVA, regularly speaks around the world at creative conferences. He lives in NYC.

This episode with Timothy was such a gift. He allowed us to see and hear the stories of the real person behind the artist and didn’t hold back in speaking about deep topics like depression, love, and money. During this show, Timothy unpacks how he infuses his life experiences into his personal work, and he opens up and shares many of his personal and professional stories. Pure gold!


Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- Instagram: @timothygoodman
- The Ultimate Lettering Quiz
Timothy's Website: https://www.tgoodman.com
Preorder timothy’s new book “I always think it’s forever”
https://www.tgoodman.com/books

September 28, 2022

72. Martina Flor – Finding A Creative Community To Accelerate Your Progress

In this solo episode I touch on why a community is essential to achieve your goals and see success in your career as an artist and creative. There’s no progress in isolation and a community can help you step out of your bubble, unveil your talents, and get you there where you want to be FASTER & WITH MORE EASE. In this episode, I explore why community is important by giving examples of my own experience and the dozens of artists that have been on this podcast. I also leave you with a few guidelines to build or find the one that works best for you and that will support you along your journey.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- The Ultimate Lettering Quiz
- Coaching program Leap Now

September 20, 2022

71. Thandiwe Muriu – Mentorship & Why You Need It, How To Develop A Strong Style, Gaining & Keeping Clients, Insights On The World Of Fine Art & How To Know If Your Art Is Good Enough

Thandiwe Muriu is a photographer born and raised in Nairobi, Kenya.
As a female artist operating in a previously male-dominated field, she is passionate about celebrating and empowering her fellow women. In her CAMO series, Thandiwe showcases Africa’s unique mix of vibrant cultures, textiles and beauty norms. Through her work, she celebrates her African heritage and tackles important issues such as identity and self-perception using the rich colours and vibrancy the continent is so well known for. 

Drawing inspiration from African textiles, everyday objects, and traditional hairstyles, Thandiwe explores how the individual can lose their identity to culture. In her work she not only explores who she is as an artist, but also as a black woman.

She shared every single piece of tactic and strategy that got her where she is right now, thriving as an artist and commercial photographer. We touched on mentors and how to find them, getting clients and keeping them, contributing to the community through your work, and following your creative call.

Whether you’re an artist that is just starting or you’re a creative that has been in the industry for a while, this episode will give you insights and tools that will stay with you forever.


Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- Instagram: @thandiwe_muriu
- Thandiwe's website
- The Ultimate Lettering Quiz

Thandiwe's current exhibitions:
- Showing in Venice with 193 Gallery
- Human Stories: The Satirists: NOW Gallery, London, UK (14 Oct- 13 Nov 2022)

September 14, 2022

70. Martina Flor – Strategies To Showcase Your Artwork & Attract More Opportunities

Doing great work is at the heart of every creative career, and is what most artists and designers invest a fair amount of time in. However, that is just one part of the equation – putting the work out there and getting noticed by the right people is equally important. In this episode, we’ll discuss on 3 strategies that you can use to showcase your work, not just for the sake of it but in a manner and in a place that connects you with dream opportunities and clients.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- The Ultimate Lettering Quiz
- Coaching program Leap Now

September 7, 2022

69. Jordan Metcalf – Turning Your Hobby Into Your Job, Auditing Your Creative Carreer, Pivoting, How Artists Become Products, And Experiementing & Keeping It Interesting

Jordan Metcalf is a South African-born, Portland-based graphic designer, creative director, and artist. 

After over a decade of independently designing brands and exploring new ways to help tell stories through diverse and experimental lettering projects for clients like Nike, Apple, National Geographic, and others, he made the move to a full-time position in a brand studio in 2019 to focus on larger scale projects and collaborations. 

He currently spends his days as a creative director helping craft identities, spaces, and experiences for projects ranging from independent hotels to animation studios. He invests his free time getting dusty while trying to become a less amateur woodworker.

In this conversation with Jordan, you’ll hear about his unique creative path that starts as a graphic designer for small studios, to becoming one of the top lettering artists of our time and working alone, to taking a different position in his professional life and joining a team. 
He shared how he found direction for his creative career by using experimentation and curiosity while staying humble and detached from his work.

What I especially loved about this show is how Jordan steered the conversation toward other important aspects of a creative career which have to do with solid values, honesty, and empathy for the people you work with and for.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor

Jordan Metcalf's Website

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

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Liability Disclamer 

©2019 Studio Martina Flor. All rights reserved.

 

 ©2019 Studio Martina Flor. All rights reserved.