In this episode, I list down some of the overarching takeaways from previous conversations I have had in this show. I speak about the two elements that are necessary to build a thriving career as an artist. I list that I've seen working for other creatives, for myself and that could potentially work for anyone looking to make a mark with their work.

Whether you’re running a creative business yourself or you’re thinking of going solo, this episode will give you empowering insights to shape your journey.

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Mentioned in This Episode
- Instagram: @martinaflor
- Waiting List for My Coaching program Leap Now

Eric Friedensohn (AKA Efdot @efdot) is a colorblind visual artist and community builder based in Brooklyn, NY. Since finishing design school in 2012, Efdot has cultivated an art practice and creative studio that spans across a variety of media.

His specialties range from hand-painted murals to drawings on paper to animated trading cards, all tied together through his playfully abstract style. He has created art for clients such as Nike, USA Skateboarding, Oakley, Chicago Cubs, Topps and Adobe.

During this show, Eric provided tons of real life insights. He told us about his first steps into freelancing, and his journey through the corporate world and back to running his own business.

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Mentioned in This Episode
- Website: www.efdotstudio.com
- Instagram: @efdot
- Twitter: @efdotstudio
- Efdot's Shop
- Efdot's Community on Discord
- Instagram: @martinaflor

In this episode of Open Studio Martina Flor and her guest Rafa Goicoechea (Rafa Goicoechea), half of @treintayseisestudio with @nina_sans (both co-funder of @36daysoftype), discuss about the keys to become a viral phenomenon, how to start a side project & monetize it, how to engage people, and the truth about instagram.

36 Days of Type is a project that happens primarily on instagram and is a global open call that invites designers, illustrators and graphic artists to create their visual interpretation of the letters and numbers of the Latin alphabet.

The project explores the creative boundaries of letterforms, and participants are challenged to design a letter or number each day for 36 consecutive days. The outcome is people from all over the world creating and sharing thousands of letterforms on social media at the same time.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Website: www.36daysoftype.com
- Instagram: @36daysoftype
- Instagram: @treintayseisestudio
- Instagram: @rafagoicoechea
- Instagram: @nina_sans
- Instagram: @martinaflor

In this episode of Open Studio Martina Flor and her guest Luca Barcellona (@lucabarcellona) discuss education in hard work, sacrifice and pleasure, writing for a living, passion, being your own boss, building your name as a currency.

Luca Barcellona is an italian artist, musician, graphic designer, and point of reference for modern calligraphy worldwide.
Letters are the building blocks of his work. His approach to the discipline blending classical styles and his experience in the world of graffiti has inspired new generations of calligraphy enthusiasts.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @lucabarcellona
- Luca's website
- Instagram: @martinaflor
- The Lettering Seminar

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Carla Bonomini (@minicarbono) chat about being a part of a community as a creative professional or student. They discussed the importance of giving and receiving feedback, how digitally we can connect with peers and other professionals and much more. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @minicarbono
- Instagram: @martinaflor
- The Lettering Seminar Waiting List
- FREE Lettering Masterclass

In this solo episode of Open Studio Martina Flor discusses the importance of having a portfolio as a creative, shares a key strategy to build confidence as an artist and helps you demolish some of the objections that may be holding you back from showing your work and progressing in your career as an artist or designer.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor
- The Lettering Seminar waiting list
- The Lettering Masterclass FREE webinar

In this episode of Open Studio Martina Flor and her guest Erik Marinovich (@erikmarinovich @nuformtype) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media.

Erik Marinovich is a Berkeley based lettering artist and type designer, and is a co-founder of Friends of Type. Since 2009 he has drawn letters, logos and type for big clients like Nike, Target, Google, Hilton, Facebook, Ford Motor Company among others.

After over 10 years of running a successful solo business as a lettering artist, he launched NuForm, a type design practice that looks to the culturally offbeat and peculiar oddities to inspire and inform the creation of expressive letterforms.Erik is not only one of the most talented people that I’ve met but also a humble, sweet individual.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @erikmarinovich
- Instagram: @nuformtype
- Nu Form website
- Erik's website
- Instagram: @martinaflor
- The Lettering Seminar waiting list

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about learning lettering through an academia, course or university our being a self-taught lettering artist. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @eliasjprado
- Instagram: @martinaflor
- The Lettering Seminar Waiting List

In this episode of Open Studio Martina Flor and her guest Lisa Congdon (@lisacongdon) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media.

Lisa Congdon is an internationally known fine artist, illustrator, and writer based in Portland, Oregon in The United States. She makes art for clients around the globe and She is the author of ten books, including Art Inc. and Find your Artistic Voice. She is the host of the podcast The Lisa Congdon Sessions and she teaches Creative Entrepreneurship at Pacific Northwest College of Art.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @lisacongdon
- The Lisa Congdon Sessions Podcast.
- Lisa's website.
- Lisa's shop.
- Instagram: @martinaflor
- The Lettering Seminar waiting list

In this episode of Open Studio Martina Flor and her guest Gemma O’Brien (@mrseaves101) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media. Gemma O’Brien is an internationally renowned designer and artist known for her bold graphics, illustrative lettering and murals. Her work has been commissioned by Apple, Nike, Tiffany&Co, Google, and The New York Times.

Outside her commercial design work, she explores language, nature, and the human experience through her art practice. Gemma has been in business for over 10 years. She has worked for huge clients and has traveled the world to be on stage at dozens of design conferences.

Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode
- Instagram: @mrseaves101
- Twitter: @mrseaves
- Instagram: @martinaflor
- Gemma's upcoming exhibitions: www.chinaheights.com
- Letter Hunters FREE Training