March 24, 2015

My new Skillshare Class

I'm really excited to release my new online class 'The Golden Secrets of Lettering' on Skillshare.  It's rewarding to be able to share my skills and reach students across the globe where I mostly find hard to go with my workshops.

The concept of this class is based on my Letter Collections  project where I design and send postcards around the globe and will share my making of process with you. Together, we will go through the assignment of creating a piece of lettering for the perfect postcard: from concept, to sketch to digitisation, including tips to add texture and color to your final work.

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In this class we will start by training our ‘typographic eye’ by looking at examples of typographic pieces that surround us. I'll show you some theoretical principles to understand the structure of letter shapes and I'll share with you the technique I use to sketch and achieve more extreme, personal and interesting results.

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This class is suitable for beginners as well as for those with previous experience who want to go a step forward into the art of lettering and expand their set of creative skills. You'll walk away from this class with a sharper eye when working with typography and essential and practical tools to draw lettering and to guide your own improvement afterwards. After this class, you will see typography in a completely different way.

Watch the trailer and enroll in the class here.

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This makes my online classes available in two languages: English (at Skillshare) and Spanish (at Domestika.org). What's next? A class in german language perhaps?

January 20, 2015

Commarts Award of Excellence

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I'm happy to announce that I now own a Communication Arts Award of Excellence. I was selected on the 'Ephemera' category for the Artwork I did for Fontshop on their 25th Anniversary. Jury members were John Clark, Juan Carlos Pagan and Laura Worthington. Good thing!.

Join thousands of readers in this community and upgrade your lettering skills! If you're as excited as I am, send this link to a friend, so they can subscribe too. 

January 20, 2015

My Lettering Class is online!

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My online Lettering Class is now online at Domestika! The class is held in spanish language and besides video lectures you have additional material and resources. You can also ask me questions on the blog where I'll give you support to help you bring your project to a great result. If you haven't joined the class yet do it today here!

November 20, 2014

Teaching lettering in Spanish

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In the last few days I've been shooting my upcoming online lettering course with Domestika team and it's been such a wonderful and fun experience!. We shot in my studio and went around the city to discover vernacular lettering. Additionally, we had the chance to shoot at Buchstabenmuseum, an unique place in Berlin. We believe this will be an unique and fantastic lettering course!

The classes will be in Spanish and will be available online starting December 9th, 2014.  I'm very excited to be able to reach students and professionals from spanish speaking countries and overseas, places where I can hardly take my workshops to. Surprisingly, it's pretty rare for me to teach in my native language and I look forward to meet them online and share my skills. ¡Nos vemos amigos!

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September 22, 2014

My notes from ATypI2014

 

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I've attended to ATypI this year and I've done a bunch of sketches from some of the presentations. I shared these right away on my twitter account and now put them all together in this post. I hope they will be helpful for those who didn't make it to the Conference. Thanks as well to all the speakers for the wonderful content of the talks!

I got an Ipad this year and Pencil together with it. In combination with Paper App I started to do a lot more note taking and lettering by hand than ever before. Surprisingly, sketching has become a good way to concentrate on listening. By doing it I can retain important concepts and share them easily with others on social networks right after (instagram, twitter, Facebook or Mix, a new network of Paper App), skipping the scanning and digital colouring process.

(Attention: there was no proofreading on these)

 

 

 

 

August 14, 2014

Featured at #dni25

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So excited to be featured among this selection of 25 leading Argentinian designers at #dni25 by @DGLucasLopez

July 25, 2014

My talk at TypeCon

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TypeCon is happening in Washington next week and I'll be attending the conference as a speaker. I'll be talking about my experience at teaching lettering with my Good Type Project and unveil my methods to drawing letters: 'The Golden Secrets of Lettering'.

I've prepared a series of Wallpapers for Type Nerds with some of the slides of my presentation. You can download them for free for all devices here.

July 9, 2014

My first time: US & TypeCon

Typecon

I'm so happy to announce that I'll be speaking at this year's TypeCon among an impressive line up of speakers. My talk will focus on my teaching experience in lettering design with GoodType.co and I'll unveil many secrets on drawing letterforms. I'm very looking forward to be there and hang out with my peers.

Also is my first time visiting Us, so although I'm short in time I'll be visiting New York. I'm happy as a kid! Registration for TypeCon is open, you should come too!

July 1, 2014

A stupid side project

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In the last year I've been working way too much. Although I appreciate immensely that I have the chance to actually make a living from my hobby, I'm also aware of my tendency to turn into one with this little world composed by a pencil,a piece of paper and a computer.

As a excuse to get out of this loop, and look up and connect with other people, I'm carrying on this project www.lettercollections.com where I'll be sending a part of my work in the shape of a postcard to 100 people around the world. I'll be addressing them to friends and family, but also to strangers or people I always wanted to reach out. Also, visitors to the website will also be able to send the postcard to other friends with their own message. As always, I'm very looking forward to see how the people interacts with this.

The first postcard was addressed to @schneidertobias, creative director at Spotify.com who recently published an extensive and great article about the importance of keeping your side projects stupid and letting yourself be stupid as well. This article came across precisely at the moment I was planing this project and really boosted my motivation.

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I'll be spending the next few days sending postcards here and there. So here it goes, my stupid side project.

 

June 19, 2014

Flashback to the eighties with Glamour Mag

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alltogether

Glamour Germany approached to illustrate a three-spreads article for their next issue. The request was to create a series of lettering pieces inspired in the eighties. I lettered the headline and 5 song titles of classic songs from Boomtown Rats, AC/DC, Die Sterne, The Clash and Tina Turner. Since the commission time frame was rather short, I worked from very rough sketches that I later enhanced into the digital drawing.

Here's some of the music I've been listening to during that week.

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

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©2019 Studio Martina Flor. All rights reserved.

 

 ©2019 Studio Martina Flor. All rights reserved.