August 26, 2020

Why creating a new font?

A few months ago, I sent an email around asking if you have ever thought of designing a font and what was holding you back. I received hundreds of replies saying YES! If you were one of them, you're not alone!

I also asked what is it that makes you postpone this project and these were some of the reasons:
☛ "I don't know the tools to actually make it into a font"
☛ "learning new software already seems overwhelming"
☛ "studying font making is too expensive and time-consuming"
☛ "creating an alphabet with figures, punctuation, and so on seems overly complicated"
☛ "I feel very unconfident about doing it without support"

I replied to each one of these e-mails and took notes to incorporate these comments into my upcoming course in display type Letter&Co. However, I want to take the time to address one very important question right here, right now. I feel this cannot wait any other minute:

"Why creating a new font if the world already has so many of them?"

​I've heard this question many times and I think it's time to give my personal answer to it. I believe that there shouldn't be anything holding us back from creating new work and exploring new creative playground, so I decided to create a video to answer this question directly. Let me know what you think in the comments below.

July 10, 2014

Wonderhand = The Hand of God

Wonderhand-thehandofgod

I'm celebrating a wonderful World Cup 2014 with a 30% off on all cuts of Wonderhand Family of Scripts. Get yours here!

 

June 10, 2014

Wonderhand Font Family

I’m so happy to finally present ‘Wonderhand’, my new extensive Family of Scripts with 63 fonts. Designed in six widths and 3 weights it introduces a third axis, the slant, with an upright 0° cut, a 20° cut and a 40° cut for each.

Like written by different hands, eat cut has a unique appearance and character. You’ll love it! Get it here.

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

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©2019 Studio Martina Flor. All rights reserved.

 

 ©2019 Studio Martina Flor. All rights reserved.