Aeon is a digital magazine of ideas and culture, publishing an original essay every weekday. For an article that debates the growing urge and availibility of tech to measure everything in life, they commissioned this lettering piece of a quote by Socrates. I used a fifties advertising lettering style to ironically express the idea of self-improvement.
Client: Aeon Magazine
AD: Andy Sansom
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13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574
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