FREE CHECKLIST
Plan for a Kick-Ass Year
A Strategic Planning Checklist for Creative Entrepreneurs
Stop drifting through the year reacting to work that comes your way.
This checklist will help you design your year with intention, clarity, and focus—so your creative business grows without burnout or overwhelm.
Built on the exact planning system I use every year to grow my business sustainably, this guide walks you through what to review, what to choose, and what to let go of.
➸ A clear framework to plan the next 12 months—without overloading yourself
➸ How to identify the few opportunities that truly move the needle
➸ Align your creative work with revenue, impact, and joy
➸ A planning process that replaces overwhelm with confidence and direction
Hi! I’m Martina Flor
I’m a lettering designer, author, and educator. I help designers become experts through lettering and build creative careers and businesses they truly love.
For over 15 years, I’ve built an international business around lettering—working with global clients, publishing books, speaking at conferences, and teaching designers how to strengthen their craft and position themselves as specialists.
Today, my work focuses on elevating lettering as a professional discipline and supporting designers who want clarity, confidence, and sustainable growth in their creative work.
I’m a lettering designer, author, and educator. I help designers become experts through lettering and build creative careers and businesses they truly love.
For over 15 years, I’ve built an international business around lettering—working with global clients, publishing books, speaking at conferences, and teaching designers how to strengthen their craft and position themselves as specialists.
Today, my work focuses on elevating lettering as a professional discipline and supporting designers who want clarity, confidence, and sustainable growth in their creative work.