Make It

Turn Your Creative Skill into a Business
and Thrive Doing
What You Love

There has never been a better moment to make a living with your creative skills.

Many creatives believe that making a living from their work is impossible. As a result, they spend years struggling and feeling frustrated, often settling for traditional jobs and feeling unfulfilled.

However, this outdated notion of the "starving artist" is no longer relevant. Today, artists have access to numerous tools and resources that allow them to thrive doing work they love.

And this book will show you how.

Make It will help you break free from feeling stuck and start making real moves toward your goals—even if you're clueless about where to begin. Be ready to experience the thrill of chasing your dreams!

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Book reviews

Becoming a successful artist isn’t the result of some magic gene that only some people have. It’s about setting a vision for what you want, understanding the work to get there, breaking it down into meaning- ful steps and then doing it. Martina lays out honest, cohesive, clear guidance that will help you get from amateur to professional. Show up, do the work and anything is possible.

Lisa Congdon
Illustrator and author

This insightful book is a testament to Martina’s resilience, optimism and generosity, as an artist but also as a woman. She tells us, in so many words, that aspiring artists everywhere should both fight and listen to their inner voices. All at once and forever.

Malika Favre
Illustrator & graphic artist

This story invites us to get lost in its world. By reading it, we can challenge our preconceptions about success and the path to achieving it. The story shares experiences, mistakes, and achievements that we can relate to. We can see ourselves in the characters and feel like we're part of the story. As we read, we'll think about our own choices and trust our decisions. And when we make our own choices, we'll find freedom.

Silvia Gonzalez
Author’s Mother

ARE YOU DOING THE WORK YOU KNOW YOU WERE MEANT TO DO?

Does your work fill you with pride and excitement, or are you just doing it for the paycheck?

A big chunk of our life is spent at work. And when you face that truth, you realize how much of your time is going to further someone else’s dreams.

Many artists have been led to believe that only a few "unicorn" artists get to make a successful career with their skills and creativity.

All this is wrong.

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Turning your passion into a thriving business is possible for you

What you need is a pathway to set yourself in motion and make it happen.

And that pathway is right here.

Make it will guide you through the process of turning your creative skill into a business, and scaling it to success. It's time to do the work you love for the people who appreciate it the most.

You have the dream and the passion— now you have the roadmap.

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LET’S BE HONEST

When it comes to creatives, we’ve all heard about the Starving Artist, an old misconception that artists need a patron to pay for their art or face starvation.

But Times Have Changed

Unprecedented Demand for Creative Skills

The explosion of social media and content creation means that the demand for graphic material has skyrocketed. Brands, companies, and products need your expertise to stand out.

Global Work Opportunities

The world is your marketplace. Your location doesn't define your rates, you can work from wherever you want with whoever you want.

Self-Marketing Capabilities

Today, every artist has the capability of marketing themselves for free. You can build your online marketing channel, often more effective than traditional media.

Enhanced Creative Tools

The technological landscape has dramatically improved, providing creatives with a wealth of tools to create, share, and sell their work.

Make It will give you the strategies, tactics, and courage you need to turn your creative skill into a profitable business.

Now you can exit your 9 to 5, stop working for clients who don’t appreciate your work, and do the work that lights you up every single day.

In these pages, you’ll find the resources and strategies to go from amateur to professional, the fundamentals of starting and running a successful creative business, and ways to expand your reach and increase your income (even if you have no previous experience!).

Here’s a sneak peek at what you’ll discover.

TRANSITION TO PROFESSIONAL EXCELLENCE

Make It will help you shift from an amateur to a professional mindset, transforming how you see yourself and your artwork.

LAND PAID ASSIGNMENTS

Learn actionable step-by-step ways to land paid gigs quickly without needing an extensive client base.

DIVERSE INCOME STREAMS

Discover profitable ways to monetize and diversify your creativity to create a steady, year-round income.

PRODUCTIVITY HACKS

Accelerate your success with time management and workflow optimization tips tailored for artists.

FIND YOUR NICHE AND BUILD A FAN BASE

Uncover secrets to finding your unique audience, and attracting clients who love your work.

FIND YOUR DREAM CLIENTS

Learn timeless strategies to attract and retain clients who value your work, leading to fulfilling and profitable collaborations.

AVOID THE "CONTEXT TRAP"

Discover the "context trap" that can derail your progress and learn how to sidestep it to stay true to your creative dreams.

MANAGE YOUR FINANCES

Implement a straightforward financial management system to support your dream lifestyle and attract high-paying clients.

DELEGATING WORK

Free up your time by learning to delegate tasks. Create space for what matters most in life – friends, family, health, and more.

REDEFINE SUCCESS

Create your unique path to success by redefining it on your terms.

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Some love from our readers

❮ ❯

This book is for you if you want to:

✓ Spend your time working on projects that genuinely excite you.
✓ Equip yourself with the tactics and strategies needed to stand out in a competitive market.
✓ Understand how to monetize your creative skills and build a sustainable income.
✓ Be paid for doing what you love.
✓ Learn to confidently transition from your current employment to a fulfilling creative career.
✓ Be your own boss and design your life instead of leaving it up to someone else.
✓ Look forward to more than one week of paid vacation.
✓ Enjoy working from anywhere and being in control of your time.

HI THERE

I'm Martina Flor

In my late twenties, I held the position of creative director at an agency. Despite a good work environment and a great salary, I was miserable.
The creative life I envisioned when enrolling in art school was far from reality. Each working day left me exhausted and drained.

I knew there had to be something more for me and I knew it was time to make a bold decision.

Since 2010, I've been working closely with tens of thousands of graphic designers, illustrators, aspiring artists, and creatives to master the art of hand lettering and build a career doing what they love.

In the past 13 years, I've evolved into a lettering artist, entrepreneur, author, educator, and leader of a fantastic team. My experiences, including authoring books like "The Golden Secrets of Lettering" (a.k.a. the bible of lettering) and "The Big Leap," along with my courses, have made a significant impact, inspiring countless artists to carve their path.

Now, you're on a similar quest — to create beautiful, meaningful work and turn your passion into a livelihood. It's a journey I'm intimately familiar with, having lived and breathed it.

Through it all, I've discovered the subtle nuances that make a BIG difference in the success of a lettering artist. And I’m going to share them all with you during this workshop.

I quit my job, gave up my apartment, and moved from South America to Europe to launch my career as a lettering artist and become my own boss. To build a business where I’d do the creative work I loved every day.

Little detail–I didn’t know how to go about it, but through courage and a lot of trial and error, I built a successful career out of my passion.

This is the book I wish I had all those years ago. I have put everything I’ve learned throughout my +13 years of experience so that you can make it too. A roadmap that has been used countless times to build successful creative businesses.

I quit my job, gave up my apartment, and moved from South America to Europe to launch my career as a lettering artist and become my own boss. To build a business where I’d do the creative work I loved every day.

Little detail–I didn’t know how to go about it, but through courage and a lot of trial and error, I built a successful career out of my passion.

This is the book I wish I had all those years ago. I have put everything I’ve learned throughout my +13 years of experience so that you can make it too. A roadmap that has been used countless times to build successful creative businesses.

All my best,
Martina.

A bonus for you when you buy Make It

THE TRAINING

Once you grab a copy of Make It, I've got an exclusive training that’s designed to get you into action mode. Reading the book is a fantastic start, but we all know that putting those principles into practice is what really makes the magic happen.

Whether you’re just starting out or looking to take your creative business to the next level, this training is the perfect complement to the book.

Get ready to transform your creative skill into a flourishing career that’s built to last. So, grab your copy of Make It and let's set you into action—your future self will thank you!

GIVE ME THE BONUS!

WORKBOOK

Another gift just for you…

During the training, you’ll get our detailed workbook to implement what you've learned. It's your guide to putting theory into practice and tracking your progress.

YOU MIGHT STILL BE WONDERING

Do I have what it takes to do this?

When I started my career in 2010, I had just moved from South America to Europe to launch my career as a lettering artist. I had no connections, no reputation, and I didn't even speak the language. I was terrified.

But feeling scared is totally normal when you're chasing your dreams. It means you're doing something meaningful!

Don't let fear hold you back - it's a natural part of the journey. Convert the energy spent worrying into the drive that propels you forward. And the best way to overcome your fears is to take that first small step, and then keep moving forward.

With the resources I'm about to share, you'll be able to accelerate your progress and achieve your goals much sooner than you might have thought possible.

Don't wait for the perfect moment to strike - it will never arrive. Instead, take the first step with Make It, and let it empower you to build the confidence you need to push yourself to succeed.

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ON THE SURFACE, THE BOOK IS ABOUT BUILDING A SUCCESSFUL CAREER WITH YOUR CREATIVE SKILLS.

But here is what it’s really about…

➸ Saying yes to creating more extraordinary work that you’re proud of.
➸ Waking up every morning looking forward to hitting your studio.
➸ Being recognized and appreciated for your unique skills.
➸ Making a lasting impact with your artwork.
➸ Creating a life that brings you joy and fulfillment.
➸ Being in charge of your schedule.
➸ Taking control of your income and not anxiously waiting for your next payday.
➸ Redefining what success looks like for you.

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