Get instant access to the training (limited time offer)

Your observation skills are your #1 tool to create great lettering. This 3-steps mini-course will help you develop your typographic eye by using letter-inspiration in your surroundings. 

Have you ever been in the situation looking at your hand-sketch, knowing that something is off, but being clueless about what it is or what to do about it?

This is common, and it can be fixed by training your observation skills--a superpower that enables you to spot flaws in your lettering and come up with solutions. No more wondering what's wrong or borrowing ideas from instagram or pinterest.

Are you ready to sharpen your typographic eye and dive into the world of letter-hunting? Let's do this.

(limited time offer)

What’s inside this training?

Video lessons with Martina taking you on a type safari down the streets of Berlin.

Checklist to easily find flaws in your drawing and fix them. 

Access to a collective gallery of lettering to stay inspired.

Your instructor

Martina Flor is a lettering artist, author & educator. 

Since starting her design studio in 2010 she has worked with several high-profile clients, been on stage at dozens of design conferences, won awards, and taught thousands of aspiring freelance lettering designers to hone their craft, become hand-lettering masters, and expand their business. 

With her unique approach to both teaching and lettering design, Martina has impacted the work and businesses of thousands of brands and creatives all over the world.  She is a passionate speaker and author who loves what she does and enjoys sharing what she knows with the community.