MASTERCLASS
Vectorize Your Letterforms And Add Magic To Your Designs
Vectorize Your Letterforms And Add Magic To Your Designs
All you need to know to digitize and finalize your lettering piece as a professional.
The Digital Lettering Masterclass is a 2 session masterclass packed with technical tips that involves the process of digitizing a lettering sketch from start to finish.
THIS IS FOR YOU IF:
THIS IS FOR YOU IF:
You have been doing lettering for a while and think to yourself “Is there something else out there for me, other than procreate?”. Perhaps you have been drawing on paper and you are ready to add a digital tools to your workflow with letters. Or maybe you have learned how to vectorize your lettering pieces but they always seem to get flat and lose something when translated to vectors.
You keep on trying but:
➸ You struggle with point placement in your drawing and understanding how many points you need.
➸ You’re confident with vector placement but your curves just end up not looking good.
➸ You find it hard to keep stroke consistency and would like to find ways to automatize it.
➸ Your digital drawing doesn’t have enough depth and you want to make it look more interesting.
➸ Digitisation is taking FOREVER and you want to improve your workflow with vectors.
This workshop is for you. Learn how to digitize letterforms using vectors and add effects that make your lettering take the leap from great to awesome.
YOUR INSTRUCTORS
YOUR INSTRUCTORS
Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters. In 2010 she started her studio in Berlin and since then has worked with several high profile clients, been on stage at dozens of design conferences, won awards, and taught thousands of aspiring freelance lettering designers to hone their craft, become hand-lettering masters, and expand their business.
Elías Prado is a lettering artist and designer. He graduated in Industrial Design in Gran Canaria, Spain, and specialized in graphic design, advertising and illustration. In 2018 he joined Studio Martina Flor as a senior designer to focus on lettering and type design. Since then he's developed a unique skill to polish letterforms, finalize designs and create efficient workflows for professional artists.
STUDENTS' TESTIMONIALS
Thank you Martina and Elías for the tips and techniques. They have helped me work faster and much, much better than ever. Best money I've ever spent!
PRAGATI JHUNJHUNWALA · Lettering Artist
I feel so proud of myself! The last time that I tried to vector my lettering it took me 2 weeks and even though I re-did this sketch I completed the entire process in 2 days! I never thought I would be able to finish that fast. Thank you for sharing your knowledge, Martina and Elías!
MARLENE FERNANDEZ · Graphic Designer
I had a great time at the workshop! I am not new to vector art, but I still learned some awesome tricks! Thank you Elías and Martina for organizing such an amazing masterclass. This design is going in my promotional material catalogue for my business.
VERA DRMANOVSKI · Multidisciplinary Lettering Artist
WHEN YOU SIGN UP YOU GET INSTANT ACCESS TO:
➸ Two-session course
➸ Feedback from the instructors
➸ Access to future updates
➸ Access to our student community
You’ll have lifetime access to the course, as well as our awesome community of future hand lettering masters.
WHAT'S INCLUDED IN THE MASTERCLASS
SESSION 1 | Mastering Your Digitizing Technique
☞ Introduction: why vectors are great for you and how you can incorporate them in your process. See real-life examples and have a look inside Martina’s creation process.
☞ Demo: learn effective techniques to vectorize letterforms and tips to understand *exactly* where your points should sit.
☞ Demo: learn efficient workflows for drawing lettering and short cuts to optimise your shapes.
☞ Hands-on: digitize your sketch using vectors while connecting with other peers in the class.
SESSION 2 | Adding Magic To Your Design
☞ Introduction: Adding effects and telling stories with your lettering. See real-life examples and have a look inside Martina’s creation process.
☞ Demo: learn how to add depth and effects to your letterforms so that they tell the stories you want to tell.
☞ Demo: learn how to apply textures, details, and magnificence to your designs.
☞ Hands-on: customize your lettering piece with effects and textures while connecting with other peers in the class.
We offer a 30-day money back guarantee. If you are unhappy with the course for any reason, let us know within the first 30 days and we will refund your payment.
FREQUENTLY ASKED QUESTIONS
The course is divided in 2 sessions. You can start the Masterclass at any time you want after you sign up.
You have lifetime access to the content of the Masterclass.
Yes! This is an online course, so you can access from wherever you are.
The program is open to designers, lettering artists, illustrators, students and professionals of all levels of expertise. Beginners, as well as more experienced attendees are welcome.
You will need a computer with Adobe Illustrator installed. Additionally, you need to have a sketch or a drawing of a lettering that you would like to digitise during the sessions.
The fee covers the attendance to both sessions, life-time access, cheatsheets, feedback from other students and instructor, and joining the academy community.
Yes!
©2019 Studio Martina Flor. All rights reserved.
©2019 Studio Martina Flor. All rights reserved.