BUY THE CONFIDENT LETTERING ARTIST BUNDLE FOR US$249

The CONFIDENT LETTERING ARTIST

Take the Next Step in Your Journey And Start Producing Stunning Letterforms With The Confidence & Skill of A True Lettering Artist

Every great artist has been where you are: 

➸ Struggling to find your style and stand out from the crowd. 
➸ Staring at a cluttered workspace, feeling overwhelmed, unable to start.
➸ Feeling intimidated to move from creating art to selling it. Uncertain of branding, marketing, and turning your passion into profit.

As a lettering artist, I have faced the very challenges you're encountering now. I have grappled with finding my unique voice, felt overwhelmed by the creative process, and struggled with making the transition from artist to entrepreneur.

That’s why I created The Confident Lettering Artist bundle – to share the lessons I've learned and help turn your challenges into your greatest strengths.

With The Confident Lettering Artist Bundle You will be able to:

➸ Create beautiful lettering Sketches, learn a repeatable process to create beautiful lettering pieces, with pencil and paper. 
➸ Streamline Your Creative Process: Learn to organize your workspace and streamline your creative process for maximum efficiency and productivity.

➸ Elevate Your Skillset: Learn the techniques and styles to make your work stand out.
➸ Access Exclusive Content: Gain insights and tips not available elsewhere.

➸ Monetize Your Art: Demystify the process of transitioning from passion to profit. Learn the steps to get started as a freelance artist with confidence.

Inside, you'll find everything you need to get started, build momentum, gain confidence, and prepare for the next stage in your lettering journey.

The Next Step in Your Lettering Journey

Welcome to The Confident Lettering Artist bundle, my most beloved classes and digital resources for lettering designers at every stage of their careers.

Success in lettering is a cumulative journey of small yet significant steps. And here, every lesson is a step forward in your creative journey.

Whether you are refining your skills or starting a new creative path, this course is your catalyst for growth.

Everything you need to go to your next stage and make BIG progress toward your goals!

Buy The Confident Lettering Artist
Bundle for US$249

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➸ The Golden Secrets of Sketching Lettering - Masterclass with Martina Flor

Master the art of drawing letterforms in Lettering Design. Delve into the details of sketching letterforms, from conquering the initial "I don't know how to draw" barrier to having efficient techniques for brainstorming ideas and crafting captivating designs. This session is tailored for aspiring lettering artists eager to elevate their skills and accelerate their creative process of drawing letters by hand. (Valued at US$249)

➸ The Tidy Artist Mini Course

Take a look into the studio of a professional lettering designer! Learn the art of organization and efficiency to streamline your creative process and maintain a productive workspace. Dive into 4 actionable video lessons that empower you to be more productive, creative, and professional, all of which contribute to a more successful artistic career.
(Valued at US$99)

➸ Freelance Artist Pro Training

Ready to earn with your art? This course helps you gain confidence to get started. It covers everything from setting up your freelance business to finding clients and pricing your work and art effectively.
(Valued at US$249)

➸ The Inspiration Library

Stay away from the rabbit hole of running to social media for inspiration. Instead, get unlimited access to my private library of inspiration filled with historical and unique gems that are hard to find anywhere else. You’ll fuel your creativity with this curated collection and get fresh perspectives.
(Valued at US$99)

➸ The Golden Secrets of Sketching Lettering - Masterclass with Martina Flor

Master the art of drawing letterforms in Lettering Design. Delve into the details of sketching letterforms, from conquering the initial "I don't know how to draw" barrier to having efficient techniques for brainstorming ideas and crafting captivating designs. This session is tailored for aspiring lettering artists eager to elevate their skills and accelerate their creative process of drawing letters by hand. (Valued at US$249)

➸ The Tidy Artist Mini Course

Take a look into the studio of a professional lettering designer! Learn the art of organization and efficiency to streamline your creative process and maintain a productive workspace. Dive into 4 actionable video lessons that empower you to be more productive, creative, and professional, all of which contribute to a more successful artistic career.
(Valued at US$99)

➸ Freelance Artist Pro Training

Ready to earn with your art? This course helps you gain confidence to get started. It covers everything from setting up your freelance business to finding clients and pricing your work and art effectively.
(Valued at US$249)

➸ The Inspiration Library

Stay away from the rabbit hole of running to social media for inspiration. Instead, get unlimited access to my private library of inspiration filled with historical and unique gems that are hard to find anywhere else. You’ll fuel your creativity with this curated collection and get fresh perspectives.
(Valued at US$99)

Your bundle bonuses:

➸ Creative Block Crusher

Tackle creative blocks head-on with effective strategies and my 3-step exercise to keep your creative juices flowing.
(Valued at US$99)

➸ Lettering Tips: Find The Answer To 10 Of The Most Faq About Drawing Letter

All your burning questions are answered! This covers the most commonly asked questions about drawing letterforms, providing clear, concise answers.
(Valued at US$149)

➸ Lettering Success Secrets: A Guide For Aspiring Lettering Artists

As an award-winning lettering artist, author, and creator of the world’s leading program in lettering, I created this guide to offer you insights and secrets to transform lettering into a fulfilling career or side hustle today. It’s priceless!
(Valued at US$49)

➸ Creative Block Crusher

Tackle creative blocks head-on with effective strategies and my 3-step exercise to keep your creative juices flowing.
(Valued at US$99)

➸ Lettering Tips: Find The Answer To 10 Of The Most Faq About Drawing Letter

All your burning questions are answered! This covers the most commonly asked questions about drawing letterforms, providing clear, concise answers.
(Valued at US$149)

➸ Lettering Success Secrets: A Guide For Aspiring Lettering Artists

As an award-winning lettering artist, author, and creator of the world’s leading program in lettering, I created this guide to offer you insights and secrets to transform lettering into a fulfilling career or side hustle today. It’s priceless!
(Valued at US$49)

The CONFIDENT LETTERING ARTIST

Get actionable techniques in The Confident Lettering Artist Bundle

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➸ The Golden Secrets of Sketching Lettering

Join the Golden Secrets of Sketching Lettering LIVE Masterclass to master the art of drawing letterforms in Lettering Design.

Delve into the intricacies of sketching letterforms, from conquering the initial "I don't know how to draw" hurdle to honing efficient techniques for brainstorming ideas and crafting captivating designs.

This interactive session, including a replay, is tailored for aspiring lettering artists eager to elevate their skills and accelerate their creative process of drawing letters by hand.

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➸ The Tidy Artist Mini Course

The mini-course will teach you how to document and organize your work, set up your workspace for success, and keep track of your progress as a lettering artist. Contrary to the stereotype of the chaotic artist, a clean and orderly environment fosters creativity.

A tidy space can help clear the mind, making room for new ideas and inspiration. Efficient workflows allow artists at every skill level to complete projects more quickly and effectively, leading to a more productive use of time.

All this will help you crush imposter syndrome, validate your work, and confidently charge for it!

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➸ Freelance Artist Pro Training

I know from experience how challenging starting on your own can be: there’s so much to get done, and you’re doing the work alone. On top of that, there’s the usual insecurities of starting something new—“will it go well?” “where do I start?”.

This course helps you build the confidence required to put yourself and your work out in the market.

You’ll adopt a business-oriented mindset, focusing on making an income and sustaining it, rather than just the creative aspect. Get insights into branding, online and social media marketing, and building a customer base.

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➸ The Inspiration Library

Get access to my treasure trove of ideas and resources that I've gathered and classified over the years. Seeing how other artists approach lettering can inspire new ways of thinking and creating.

Expose yourself to a wide range of styles, techniques, and ideas that ignite your creativity, help you develop your style, and build a unique and professional portfolio.

I know it will encourage you to continuously improve and keep learning.

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➸ Creative Block Crusher

After creating dozens of personal projects to populate my lettering portfolio, I know a thing or two about overcoming the fear of blank paper.

Now you too have access to my 3-step process to get your project started in no time, even if you still have no client assignments or deadlines!

This blueprint will give you the spark needed to get started and ignite your creative process, pronto!

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➸ Lettering Tips: Find The Answer To 10 Of The Most Faq About Drawing Letter

Watch as I address and demonstrate the top 10 frequently asked questions that arise when it comes to drawing letters.

Whether you're a beginner looking to refine your skills or an experienced lettering artist seeking to enhance your craft, my lettering tips will provide you with numerous 'aha' moments.

➸ Lettering Success Secrets: A Guide For Aspiring Lettering Artists

Unlock the secrets to success in the world of lettering with this comprehensive guide. Whether you're just starting your journey or looking to elevate your skills, 'Lettering Success Secrets' provides invaluable insights and strategies to help you thrive as an aspiring lettering artist.

From mastering the fundamentals to navigating the industry, this guide is your essential companion on the path to becoming a confident and accomplished lettering artist.

Your Key To Unlock Confidence As An Artist

Here's what is inside:

Click on the + to see the detailed overview of each feature


➸ Foundations: An introduction to the importance of using sketches in your creative process.
➸ Common Mistakes When Sketching Letterforms: Learn to identify common mistakes when drawing letterforms by hand and how to avoid them.
➸ Efficient Sketching Techniques: Learn a technique and a repeatable process that helps you improve and transform your drawings gradually.
➸ Secrets for Better Sketching: Discover 10 essential secrets for sketching letterforms and creating polished designs by hand.


➸ Four actionable video lessons to get you going with organizing your work.

➸ Templates to document your sketches and drawings.

➸ A system to keep your digital work organized.

➸ An e-mail template to kindly request physical copies of your work to clients.


➸ Myths about freelancing: Gain valuable insights into freelancing and demystify the major myths about freelancing.

➸ The backend: Discover practical steps you need to take to set up your business.

➸ The frontend: Learn how to create a portfolio that stands out and attract the clients you want.

➸ Finding clients: Dive into simple and effective techniques to train your social skills and have more confidence in reaching out to clients.

➸ Creating income streams: Unlock the secrets of creating a business that relies on several income streams allowing you to be truly independent!


Get unlimited access to a curated collection of hidden gems with samples of:

➸ Serif lettering
➸ Sans serif lettering
➸ 3-D lettering
➸ Brush lettering
➸ Script lettering
➸ Recommended books
➸ Funky lettering
➸ Blackletter
➸ Decorative lettering
➸ Calligraphy
➸ Graphic design
➸ Wood typography
➸ Vintage objects
➸ Antique images and documents
➸ Vernacular typography
➸ Packaging


Having a briefing Explore some tips on how to define your brief including the style, details and application to help get your juices flowing.

Setting up your deadline Discover some strategies to set realistic deadlines for your projects upfront.

Showing your work Be inspired and empowered by getting your work out there and engaging others in what you’re doing.


Get valuable insights into creating balanced and visually appealing designs, from properly drawing an E, S, or letter P to fixing your composition and adding weight to your letters. Discover the importance of individual character formation, teaching you how to infuse each letter with character and flair.

You'll learn how to transform simple letters into vibrant, dynamic elements of your designs, adding a touch of personality to each creation. Delve into advanced techniques, including how to give your lettering a life-like three-dimensional effect, making your art stand out and giving you a portfolio of stunning art.


This guide unravels the initial steps for beginners, presenting a clear, concise introduction to lettering. It navigates through the tools necessary for both lettering and illustration and gives your insight into transforming lettering from a hobby to a successful career. I have touched on practical aspects of creating income through your art.

Get answers to:

➸ How do I start to learn lettering as a complete beginner?
➸ What are the essential tools and software for lettering and illustration?
➸ How can I transition from learning lettering as a hobby to making it a career?
➸ How can I create income with my lettering work?
➸ How can I build a strong portfolio that showcases my lettering skills to potential clients and when is a good time to start?
➸ What is the importance of branding and marketing for a lettering artist or designer?
➸ How do I set pricing for my lettering services and ensure fair compensation for my work?
➸ Is the market oversaturated with lettering artists, or is there room for me?
➸ How do I find my unique style in lettering, and is it essential to have one?
➸ Is formal education necessary, or can I succeed as a self-taught lettering artist?





Student's Testimonials

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Lisa D.

“Even though I am not a beginner, Martina’s examples gave me tons of new ideas to play around with!”

Suzan A.

“Indispensable for those who want to start in the universe of lettering!”

Ann D.

“Brilliant class from Martina as always.”

Shola R.

“Martina is an excellent teacher and has inspired me to pursue lettering design!”

Ari F.

“This lesson answered all the questions that I’ve never even thought about, thanks!”

Rachel C.

“Great tips, thanks!!”

Gloria J.

“I’m so glad I took this class because it was very informative and easy to follow. All the examples were very well explained. I learned a lot!”

Erica S.

“I’m a huge fan of Martina’s work. I really enjoyed this class, great information and well organized. Thank you!”

Musette M.

“Great class–Very inspiring and easy to digest concepts!”

Assia L.

“I loved this class!! This is everything you need to know to make beautiful designs!”

Maria G.

“I loved the class–It was extremely practical and Martina is just great, sharing super valuable information!”

Disha A.

“Amazing class! Love it!”

Meet Your Guide

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Hi there! I'm Martina Flor.

An award-winning lettering artist, author, and educator.

Since 2010, I've been working closely with tens of thousands of graphic designers, illustrators, aspiring artists, and creatives to master the art of hand lettering and build a career doing what they love.

In the past 13 years, I've evolved into a lettering artist, entrepreneur, author, educator, and leader of a fantastic team. My experiences, including authoring books like "The Golden Secrets of Lettering" (a.k.a. the bible of lettering) and "The Big Leap," along with my courses, have made a significant impact, inspiring countless artists to carve their path.

Now, you're on a similar quest — to create beautiful, meaningful work and turn your passion into a livelihood. It's a journey I'm intimately familiar with, having lived and breathed it.

Through it all, I've discovered the subtle nuances that make a BIG difference in the success of a lettering artist. And I’m going to share them all with you during this workshop.

Since 2010, I’ve been working intimately with tens of thousands of aspiring lettering designers and creatives.

Back when I started +13 years ago, there wasn’t any streamlined way to learn lettering design. No official course on lettering or a formal Lettering University you could go to. What this meant for you the aspiring lettering artist is that if you wanted to learn and level up your skills, you would have a long, winding road ahead of you.

Filled with doubts, insecurities, and no clue where to get started, I overcame my fears, honed my skills, and built a successful career out of something I love.
After thriving in the arena of hand lettering for over 13 fruitful years, I am here with a mission – to share my knowledge, insights, and success secrets with aspiring artists like you.

I have put everything I’ve learned throughout my +13 years of experience and turned it into a transformative learning experience. 
Let’s work together and start creating not just beautiful lettering, but a successful, fulfilling career in the art world.

Martina Flor

Since 2010, I've been working closely with tens of thousands of graphic designers, illustrators, aspiring artists, and creatives to master the art of hand lettering and build a career doing what they love.

In the past 13 years, I've evolved into a lettering artist, entrepreneur, author, educator, and leader of a fantastic team. My experiences, including authoring books like "The Golden Secrets of Lettering" (a.k.a. the bible of lettering) and "The Big Leap," along with my courses, have made a significant impact, inspiring countless artists to carve their path.

Now, you're on a similar quest — to create beautiful, meaningful work and turn your passion into a livelihood. It's a journey I'm intimately familiar with, having lived and breathed it.

Through it all, I've discovered the subtle nuances that make a BIG difference in the success of a lettering artist. And I’m going to share them all with you during this workshop.

MoneyBackGuarantee_TLS

Money Back Guarantee

Enroll without worry with our risk-free guarantee, offering you peace of mind in your educational investment.

The Confident Lettering Artist Bundle has a 14-day 100% money-back guarantee. If you are unhappy with it during the first 2 weeks, I will give you your money back.

FAQs


Absolutely! When you enroll in The Confident Lettering Artist, you're granted unlimited and lifetime access to all the content within. This means you can dive into the materials at your own pace, revisit any lesson anytime you need a refresher, and continue to draw inspiration and guidance. Enjoy the freedom to learn and grow at your own pace with our resources ready whenever you are.


We offer a 14-day, 100% money-back guarantee for the Confident Lettering Artist Bundle. If you determine within the first 14 days of purchase that it doesn't meet your needs, contact our support team at [email protected] for a refund. Refund requests must be submitted within this timeframe; unfortunately, we're unable to process refunds after the 14th day. Your satisfaction and success are our top priorities, and we're confident in the value this bundle provides.


No. As a student in The Lettering Seminar (TLS), you're already set up with everything you need to thrive in lettering and create a successful business —this information and so much more are included in The Lettering Seminar. The Confident Lettering Artist is intended as an introduction for those not yet ready to dive into TLS, offering a taste of the training to help kickstart their journey and build confidence.


The Confident Lettering Artist is specifically crafted for those eager to embark on their lettering journey but aren't quite ready for the depth of TLS. It offers concise yet valuable actionable steps with 4 pieces of training and 3 bonus resources. This bundle is a step forward in your creative journey. It helps build the necessary skills without the inclusion of a community or interactive live sessions.

The Lettering Seminar is an extensive and detailed program designed to provide an entire roadmap for lettering success. It is an 8-week program, that gives you access to video lessons, a dream team of guest lecturers, a beautiful workbook companion, loads of tools, personalized feedback from expert instructors, Q&As, and a community of peers who want you to WIN.

The Confident Lettering Artist is a slice of the value found in The Lettering Seminar, intended to serve those looking to make immediate progress and eventually join the larger TLS journey. We're excited for you to begin here and look forward to seeing you grow and possibly join the TLS family in future.


Upon registration for The Confident Lettering Artist, you'll immediately gain access to your student hub, where the entire bundle will be readily available to you. This bundle is designed as a self-study program, allowing you the flexibility to start learning instantly and progress at your own pace. You can revisit the material anytime to refresh your knowledge or dive deeper into specific areas.


Thank you for your interest in the TLS! We understand you might be considering enrolling next year and are curious about future content. But no, this specific offering won't be part of next year's TLS. There's a great reason for that – TLS is designed to be comprehensive with an entire road map to lettering success. It provides all the tools, knowledge, and support you need from the get-go. So, rest assured, you'll have everything you need to thrive in your lettering journey the moment you join TLS.





Copyright ©2023  Martina Flor by Big Ampersand GmbH
All rights reserved.