BUSINESS GROUP COACHING PROGRAM

The Big Leap

Build and Grow a Thriving Freelance Business as a Lettering Artist or Illustrator —All While Doing Work You Love and Staying True to Your Creative Vision. 

TBL 2024 COHORT IS NOW FULL.
JOIN THE WAITING LIST FOR TBL 2025

BUSINESS GROUP COACHING PROGRAM

The Big Leap

Build and Grow a Thriving Freelance Business as a Lettering Artist or Illustrator —All While Doing Work You Love and Staying True to Your Creative Vision. 

TBL 2024 COHORT IS NOW FULL.
JOIN THE WAITING LIST FOR TBL 2025

This transformative 4-month group coaching program is designed for graphic artists, lettering artists & illustrators who are ready to grow their businesses, their income, and themselves. Get the training, guidance, and peer support you need to build & grow a thriving creative practice.

Let's Accelerate Your Business Growth and Bring Your Creative Vision to Life

You Started this Journey to Do the Work You Love

A life as a graphic artist & creative where you can fully express your talents and do work that you are passionate about, is one of the most fulfilling and rewarding paths that anyone with a creative skill can follow.

Too often however, many lettering artists and illustrators take on the role of “The Starving Artist”, where they get pushed into badly paid projects that do not align with their values, core skills or give them the freedom & resources to unleash their creative potential.

And although you're not in it for the money, You’re starting to realize that great work alone isn’t enough.

You want to expand your reach, land more meaningful assignments, and increase your income—all while staying true to your vision and values.

A New Universe of Possibilities with Your Creative Skill

Over the past 14+ years as a freelance lettering artist, creative business owner, and team leader, I have discovered a different path. I have seen firsthand that the life and business of a commercial artist can be so much more.

A life where you’re not forced to accept projects you don’t enjoy just because there’s nothing else available, or where you don’t have to burn out to make ends meet. A life where you have time for the things that truly matter.

You can build and grow a creative business that’s uniquely crafted for you, where you have control over everything—from the clients and projects you take on to the location and hours you work—all while increasing your income and gaining more time.

Do It Your Own Way With An Efficient And Sustainable Creative Business Where You Do Work That You Are Proud of

I’m passionate about helping other creatives thrive because I know how much I missed it when I started, and how much struggle you need to go through when you have to do it all on your own.

But most of all, because I've experienced first hand how big of a leap you and your business can experience when you finally find the right guidance and support.

I’ve worked with hundreds of creatives to educate and inspire them build and grow their dream freelance practice doing the kind of work they love.

I want them all to succeed, but the truth is success is different for everyone.

That’s why I believe in a holistic approach to creating the creative business and success that is unique to you.

Live Business Coaching & Training in  the Most Amazing Community

COACHING

Get advice and tools from someone who has been in your shoes. You'll have me in your corner to help you find the right solutions that are unique to you and your business.

CONTENT

Access training tailored to creative freelancers in lead generation and client acquisition, audience building, mindset, pricing, income streams, messaging, and more.

COMMUNITY

A network of people who are on the same journey and 'get it'. Here, you'll meet new collaborators, supporters, and best buddies for the years to come.

Aiko Fukada

“I’m glad to have had Martina as my mentor during my Adobe Creative Residency. She helped me clarify my goals, kindly answered questions, and think up business strategies. If you are looking for someone who is a creative professional in business, Martina is the one!”

A Journey to Build the Ideal Container For Your Talents & Create a Vision for Your Career

I believe that your creative business is a portal to self discovery and is the opportunity to build something that carries your name, your values, represents your vision, allows you to thrive in your craft, and ultimately MAKES YOU HAPPY.

And achieving that is not only about technicalities like learning to write invoices and pricing your work, or tactics like finding THE BEST agent or landing THE GIG that will make you famous.

It is also about changing your mindset, building confidence and transforming the way you show up to the world.

Once you understand your worth, what you have to offer, who you can serve best, and the business fundamentals needed to thrive with your unique skills, EVERYTHING CHANGES.

Hi, I'm Martina Flor and I've been in the Creative Industries for over 14 years

I’ve built the creative business of my dreams as a lettering artist and educator—one that allows me to do the work I love, supports my family, gives me autonomy and freedom, and makes a positive impact on others.

Through my journey, I’ve helped hundreds of creatives and graphic artists do the same by sharing strategies that I’ve personally tested in real life, not just in theory. 

I know the impact of being in a supportive environment, surrounded by people who encourage you, inspire you, and keep you accountable.

The Big Leap is a place for you to build the ideal container for your talents and create a vision for your business.

Yani Arabena

“The program helped me figure out what kind of clients I wanted to attract and refine my portfolio. I focused on working with international clients and kept only those local ones that offered creative freedom and trust. I managed to connect with big agencies and brands, and land bigger, better paid projects.”

"I also loved the sheer amount of material you provided, especially the email templates. I used to take forever to figure out what to say, but those templates helped me respond quickly and confidently."

Chiara R.

"What I loved most about The Big Leap was the supportive community. Meeting people from all over the world who were facing the same challenges as me—communicating with clients, portfolio struggles, time management—was incredibly helpful."

Michael L.

"What I loved most about The Big Leap were the practical tools—especially the email templates, which saved me so much time. The program also gave me the confidence I needed to handle the business side of art. The coaching calls provided structure and support, keeping me accountable and motivated."

Andrea C.

Become The Boss Of Your Work & Life

My journey as a freelance graphic artist and business owner has allowed me to discover a lot about myself, overcome many challenges, and tweak & shape my business into the life I wanted doing the work I love.

This is the path I help you walk inside TBL. Only this time, instead of it taking 10 years of challenges and trial & error like it did for me...

...You can get there much faster when you have help & guidance from experienced mentor as well as a community of passionate, peers, friends and colleagues to support you.

Picture a place where the collective wisdom propels you forward... a place where you discover new possibilities for your talents... a place where you are mentored by someone who’s actually been in your shoes.

Thrive & Share Your Talents with the World with the One and Only Coaching Program Created for Graphic Artists

TBLC is the coaching program I created to arm lettering artists and illustrators with the business training, guidance, and support to grow and scale their businesses.

It is a 4-Month, Intensive Group Coaching program that will not only give you the business frameworks and templates that you need to build and grow your business, but also let you work closely with me to refine your practice into the business of your dreams.

Over the next 4 Months together we are going to take a holistic approach to building and growing your business. At the end of this period with me you will:

➵ You’ll be running a thriving business,  doing the work you love for the people who appreciate it the most.

➵ You'll embark on a journey of transformation and self-discovery, figuring out what truly works for you and makes you happy, then mapping out a process to build a business that supports that life.

➵ You’ll create streamlined systems, allowing you to reduce your workload, reclaim your time, and ensure your freelance business runs smoothly and effortlessly.

➵ You’ll be able to confidently do client outreach, close deals, and manage the entire onboarding process—from inquiry to commission—more efficiently and faster than ever before.

➵ You’ll develop a mindset focused on possibilities, essential for creating new opportunities and thriving in the creative industry.

➵ You’ll upgrade your pricing with confidence, attracting more dream assignments—and, in turn, increasing your income.

➵ You’ll develop additional income streams, ensuring your revenue doesn’t rely solely on one offering or one-on-one client work.

➵ You’ll gain crystal-clear clarity on your core message, unique talents, and skills, and learn how to effectively communicate them to the world.

➵ You’ll acquire all the business training necessary to run an efficient and sustainable business practice that lets you stay in control of your time, get paid what you are worth and allow you to afford the lifestyle you want for yourself.

➵ You'll make your first hire, freeing up time and space to focus on your genius zone, launch new services, and finally tackle projects that have been on hold for too long.

And you won't have to do it alone: You’ll have me in your corner to guide and help you along the way as well as a community of peers and friends to support you and help you get there faster and easier.

Find Community and Success With An Exclusive Tribe Of Passionate Graphic Artists Who Have Also Taken The Big Leap

I am very happy and grateful for having taken the plunge and been a part of this program. It truly exceeded my expectations, and I rediscovered myself as a professional. I am deeply thankful to Martina for her professionalism, for being present with me and each of my peers. Thank you always for opening doors. I love you all.

Yani Arabena

The first thing this program did for me is providing me with a step-to-step process on where to start and how to start thinking about my business. If you’re someone like me who loves art talk but not so much business and marketing talk, I think you’re going to love this program. You’re going to use your creative skills for your business side, and you’re going to work on your biggest art project of your life; your own business.

Vera Drmanovski

There’s so much that I loved from Martina’s program. She reviewed our website and gave us so much valuable feedback because she knows what clients are looking for. She knows the mistakes that are being made out there, and she gave everyone in the program individualised help with their websites. Martina has a system for everything, so if you are stuck with something, chances are that she knows how to fix it.

Stephanie Owens

This was an excellent program for me to actually get some guidance and structure on how I manage my creative business . One of my favourite parts of the course is that Martina takes you through her career timeline, and she helps you contextualise your situation and understand that you have a lot of the tools that you need to be a successful professional. Tthis program definitely gave me the confidence that I think I was lacking.

Alanna Flowers

What I loved most about the program was the creative community that I experienced. You are able to interact with artists and designers from all over the world, understanding all of the commonality that we have together as artists. We struggle with the same things, we can celebrate things together.

Amy Huzil

What Our Students Think In A Nutshell

Kevin Van De Wetering

“I have been freelancing for years now and I always had a lot of ideas, but I never got past the planning phase. I could go in a thousand directions at the same time, and be at step one hundred without having taken step one first. What the program did for me is give me a structure to work with and most importantly, get me in motion”

Andrea CataRo

“After The Big Leap, I felt much more confident reaching out to clients. [...] Last year, one project made up 12% of my income, but this year I’m on track for it to account for 20%.  [...] The Big Leap definitely paid for itself!"”

Chiara Ridella

“Overall, I’ve lost the fear of reaching out to potential clients, and that’s thanks to The Big Leap! I’ve already earned more from the knowledge I gained in the program, like charging double what I normally would for the merch project.”

An Open Invitation To Passionate Creatives Who Want To Make Big Leaps in Their Business and Want to do it Now

I want all my students to grow and thrive, but I also need everyone who enrolls to be fully committed. That's why The Big Leap is only open to a select group of lettering artists and illustrators, ensuring a personal, intimate coaching community where you can connect with like-minded, ambitious creatives.

THIS IS FOR YOU IF:

01.

You’re ready to take the lead in your creative journey and confidently share your work with the world.

02.

You are running your creative business already, it’s not as successful and profitable as you know it could be.

03.

You’re feeling overwhelmed by the technical business details and the never-ending to-do list.

04.

You're looking to make your first hire and grow your team so that you can gain more time to do more of the work you love.

05.

You're freaking good at what you do, but you need that extra kick to leave your comfort zone and become the 2.0 version of yourself.

06.

You're ready to launch a new project or service that has been in the pipeline for too long and will boost your income.

And you want to do all of this NOW so you can have a sustainable business for many years to come.

It’s not for you if you are looking for a quick training course where you can watch some video lessons without putting in any work or if you haven’t yet discovered what you’d like to do.

It is for you if you value good, quality work, being in control of your life, and making an impact in the world with your unique skills and talents.

I have done it, many of my members have done it and now, It is your turn to do it as well.

NINA

VERA

ALANNA

The Program That Launched The Big Leap & Make It

With tens thousands of copies sold these are my high-level books for creative artists looking to build businesses around their creative skill.

They cover all aspects of starting your own creative business, from practical skills, client outreach strategies, time management and taking care of your most important tool—you! makign it grow, building a team and accomplishing your vision.

But to truly transform, make it grow, and accomplish your vision for your life and business, a book isn’t enough, neither is just a course.

This is why The Big Leap takes the lessons and methods in the books and transforms them into an interactive 4-month group coaching program where you’ll have all the training, guidance and peer support you need to build the business of your dreams.

You’ve got the books, now it’s time to join me on this transformative journey to an upgraded version of your business, and yourself!

Jose Jimenez Vega

“Martina’s openness during the sessions was invaluable. There was no gatekeeping, and I felt comfortable sharing my struggles. She always provided clear and detailed advice, which helped me make crucial decisions for my business.”

Now Is Always An Excellent Time To Start

There’s never been a better moment for creatives to thrive, and you’ve already come so far—well done!

But how do you thrive in 2024 and beyond, especially as the playing field continues to evolve?

In this new reality, it’s more important than ever for graphic artists & creatives to embrace change and stay open to new possibilities and opportunities.

Thriving in this changing world will require you to adapt, step up, and make your voice heard, even if the current conditions don’t seem perfect.

The state of the world, the economy, or a new president shouldn’t define your success when you’re clear on what you want and have the right guidance to achieve it.

And an excellent time to start is always RIGHT NOW!

Franziska Parschau

“Thanks so much, Martina, for mentoring our Creative Residents for the past 4 years. Your knowledge and industry expertise helped them to achieve many of their goals and your advice and guidance is so valuable to them! I think every creative should get a mentor / coach and reach out for the career they want to have. Martina is definitely the one to work with!”

What's included as part of The Big Leap™

The Big Leap was built with the commercial artist in mind. If you want to grow your freelance business and you’re looking for help with each step along the way, this is the coaching program for you.

It will be broken down into trainings, live coaching calls & community interactions including two live digital retreats, with access to a community platform that extends for an entire year.

Get the 3 Cs required for real transformation: Content, Coaching & Community

1. The Content

➵ MINDSET & CREATIVE VISION: Cultivate a success-driven mindset by breaking down limiting beliefs and mental blocks that might be holding you back. We’ll focus on aligning your creative vision with your long-term goals for a thriving, fulfilling career.

➵ ORGANIZATION & PRODUCTIVITY: Master time management, set up essential tools, and streamline your financial structure. Learn practical strategies to boost productivity and create a solid foundation for your creative business.

➵ PORTFOLIO BUILDING & OPTIMIZATION: Craft a standout portfolio showcasing your best work. We’ll guide you in curating a collection that effortlessly attracts ideal clients and secures dream projects.

➵ PERSONAL BRAND: Build a distinctive personal brand that sets you apart. Learn how to confidently present yourself, communicate your values, and engage potential clients with a professional and compelling narrative.

➵ INCOME STREAMS: Unlock lesser-known strategies for generating passive income with your creative skills. Make your business more independent by diversifying your revenue streams and creating long-term financial stability.

➵ LEAD GENERATION & CLIENT ACQUISITION: Discover effective techniques to find, engage, and convert potential clients. We’ll explore how to build relationships that lead to your dream commissions and lasting business partnerships.

 ➵ AUDIENCE BUILDING & SOCIAL NETWORKS: Harness the power of social media to expand your reach and attract new clients. Learn the ins and outs of audience engagement and growth to turn followers into loyal customers.

➵ PRICING & LICENSING: Gain confidence in pricing your projects according to industry standards and your specific needs. Learn how to set fair rates and navigate licensing agreements that resonate with your ideal clients.

➵ PROJECT MANAGEMENT & CLIENT JOURNEY: Develop efficient project management skills to lead projects smoothly, handle client feedback, and ensure timely payment. Create a client experience that fosters long-term loyalty and repeat business.

➵ GOAL SETTING: Implement proven goal-setting techniques to boost efficiency, increase your income, and create a sustainable business model—without burnout. Set yourself up for long-term success.

ACCESS TO A LIBRARY OF INTENSIVE TRAININGS & TOOLS

Dive into powerful, outcome-oriented trainings and invaluable tools for client outreach, onboarding, pricing, and additional resources to complement your learning.

2. The Coaching

With the course videos and the tribe of members to support you, you will also get access to live Q&A Coaching calls which will be held twice a month.

They will be done to check in on your business, meet with me, ask questions, learn from other members of the community and get the clarity you need to keep moving forward and get to where you’d like to be.

3. The Community

When creating change and transformation in your life it is crucial you surround yourself with the right people.

However, many talented artists are trapped in environments where instructors, teachers, friends and family reinforce the belief that “making money doing art is hard”.

It’s no wonder they have trouble making headway and finding the success they want. It’s simply not their fault.

I want to make sure this is not an issue you face on your journey, and that’s why in The Big Leap you’ll be joining an intimate community of like-minded, self-motivated artists who share similar big goals and ambitions with you.

What previous students have to say

PATRIZIA

AMY

LINDSAY

"I’ve discovered a niche I want to focus on and have plenty of new income stream ideas. I’ve also stayed in touch with some fellow members, and we help each other with the challenges we’re facing. I’m confident that it’s laying a strong foundation for the present and the future. The Big Leap will always be with me in the next stages of my business."

Priscille S.

"In the end, I created a business management program for artists called ARTsesorias, which led to workshops and mentorship opportunities in the Panamanian market. The know-how I gained from The Big Leap was absolutely essential."

Jose J.

"Through The Big Leap, I realized (or reaffirmed) my strengths as a professional. When I started the program, I was working from my living room. But as we grew, more projects came in, and we invested in a physical studio space that is now our creative sanctuary."

Yani A.

AND THERE’S MORE…

If You Enroll in The Big Leap Today, You’ll Also Get Access to All of These Bonus Training Tools and Mini-Courses

BONUS #1

Coworking Calls

Join structured coworking sessions where we come together as a group to tackle tasks, share progress, and hold each other accountable. These calls offer focused time to work on your business alongside like-minded creatives. (VALUE $1000)

BONUS #2

2 Virtual Business Retreats

These retreats provide a reflective and inspiring pause to reconnect with your goals as a creative entrepreneur. We’ll review your growth, release emotional blocks, and share gratitude. One retreat takes place during the program, with a second in summer 2025, serving as a reunion with your fellow cohort members. (VALUE $2500)

BONUS #3

The Art of Client Acquisition Masterclass

In this intensive training, I’ll guide you through my proven system to turn visitors and followers into leads, and leads into paying clients. Learn to attract the right people, nurture relationships, and effortlessly convert them into customers with joy and ease. (VALUE $495)

BONUS #4

Income Streams for Freedom Mini Course

Gain control over your business by creating multiple income streams beyond client work. This mini-course teaches you how to generate passive income using your core skills, allowing you to shape a more flexible and independent lifestyle. (VALUE $495)

BONUS #5

Planning for a Kick-Ass Year Workshop

More than just goal-setting, this workshop equips creative entrepreneurs with a powerful system to plan for success. We’ll map out the upcoming year with a clear strategy, ensuring you hit your income goals while maintaining balance and focus. (VALUE $249)

BONUS #6

Access to a Library of Intensive Trainings & Tools

Dive into powerful, outcome-oriented trainings and invaluable tools for client outreach, onboarding, pricing, and additional resources to complement your learning. (VALUE $3260)

PAY-IN-FULL BONUS ONLY

Personalized Portfolio Review

One of the most vital assets as an artist is your portfolio. Making sure this is optimized for your ideal clients is key to putting the finishing touch on all of the work you’ll be doing to launch & grow your business.

You’ll get a video review of your site with recommendations on how you can improve it and simple instructions on how to implement them. No second-guessing, no costly mistakes. Just the easiest and quickest recommendations to accelerate your wins from the get-go.

Just Imagine 4 Months From Now If...

Imagine waking up in a few months to a thriving business where you do the work you love and truly own your time.

✓ You're running a thriving freelance practice where you do work that you love and own your time

✓ You stop juggling countless tasks and instead focus on the few that truly make a difference for you and your career.

✓ You gain recognition and get featured in books, magazines, and blogs because of the unique value and gifts you now share with the world.

✓ You build confidence in your unique personality and stand out in the world, developing resilience in the face of criticism.

✓ You have systems in place that simplify your work and free more time.

✓ You increase your income in a way that feels great and let go of what isn’t working.

✓ You have a clear, powerful message that attracts your ideal clients and lets you release those who drain your energy.

✓ You feel less alone.

All of this is possible, but only if you’re willing to take the big leap, step out of your comfort zone, and start taking action toward building the life and creative business you want.

How Much Does
The Big Leap Cost?

This is a transformational program to take you from where you are now to building and growing the business you'll run for the years to come.

It is a unique opportunity to shortcut the usual trial and error process that comes with running a business as a creative.

Inside The Big Leap you'll have me on your corner and is an excellent way to get you to where you want to be in the shortest time frame possible.

It is the coaching program that will help you blossom into the role of the thriving freelance business owner you know you were meant to be.

14 Days Money Back Guarantee

Join me and your tribe of passionate graphic artists and creative business owners inside The Big Leap today. I want you to give it your all to make this a success by going through the trainings, showing up on our live sessions and engaging in the community.

But if you feel this is not the right place for you, then simply contact us and we’ll issue you with a full refund.

It’s Time To Make A Decision: Are You Ready To Join?

Would you prefer to struggle through the painful process of trial and error on your own, spending more time, money, and effort than you would with the right guidance and support?

Think about what it would cost you to find yourself in the same place 6 months or a year from now, no closer to achieving the life and creative business you know you’re capable of.

Experience shows that if you keep doing things the same way, you’ll likely continue to get the same results. It takes bold action and a willingness to take a chance to transform your freelance business into the one you truly want.

OR, YOU COULD TRY A NEW APPROACH.

A streamlined, customized process to grow your dream creative business that’s tailored to your strengths and values. All of this can happen in just a few months, with the coaching and guidance of someone who has already achieved what you aspire to do. Someone who can help you avoid common pitfalls, achieve your goals faster, reduce stress and anxiety, and truly enjoy the journey.

This is the path you choose when you join The Big Leap.

More testimonials

MARIA

ANDREA

STEPHANIE

Here's everything that's  included as part of The Big Leap

The One and Only Coaching Program Specifically Designed for  Lettering Artists & Illustrators.

➵ Access to Leap Now Blueprint: Get access to the blueprint for launching and growing a sustainable freelance business with strong fundamentals and essential systems.

➵ 8 Live Group Mentorship Calls: Participate in 8 live group mentorship calls with Martina for guidance and problem-solving on what’s currently happening in your business.

➵ 12-Month Community Access: Enjoy 12 months of access to a supportive community for peer support and knowledge exchange during and after the program. Get on-demand coaching from Martina for the 4-month duration of the program.

➵ Coworking Calls: Join coworking calls for accountability, support, and to feel less alone in your freelance journey.

➵ Virtual Business Retreat Access: Attend 2 virtual retreats for immersive learning and networking, one taking place within the first 4 months and another one in the summer of 2025.

➵ The Art of Client Acquisition:  Discover how to efficiently attract the right people into your world, nurture those relationships, and seamlessly turn them into paying clients—all with less effort and more enjoyment.

➵ Income Streams for Freedom Mini Course:  Break free from a business that depends only on client work, by diversifying your income streams and giving yourself more control over your time, freedom and lifestyle.

➵ Planning for a Kick-ass Year Workshop: More than just goal-setting, this workshop equips creative entrepreneurs with a powerful system to plan for success. We’ll map out the upcoming year with a clear strategy, ensuring you hit your income goals while maintaining balance and focus.

➵ Access to a Library of Business Intensive Trainings & Tools: Dive into powerful, outcome-oriented trainings and invaluable tools for client outreach, onboarding, pricing, and additional resources to complement your learning.

➵ TBL Welcome Package: Receive a welcome package with special perks as a new member of the coaching program.

TOTAL VALUE: $16000 USD

$275 USD Today

Then 11 payments of $275 USD for The Big Leap

Save $300 USD – Pay in full

If you have any questions or concerns about The Big Leap, book a call or email us. We are happy to help: [email protected]

Access The Big Leap

MOST FLEXIBLE

Six monthly payments of

US$ 500

✓ Access to Leap Now Blueprint (VALUE $997)
✓ Live group mentorship calls w/Martina (VALUE $6000) 
✓ Community access for 12 months (VALUE $1000)

BONUSES
✓ Coworking calls (VALUE $1000)
✓ 2 Virtual Business Retreats (VALUE $2500)
✓ The Art of Client Acquisition (VALUE $495)
✓ Income Streams for Freedom (VALUE $495)
✓ Planning for a Kick-ass Year (VALUE $249)
✓ Library of Intensive Trainings & Tools (VALUE $3260)
✓ TBL welcome package

MOST CONVENIENT

One payment of

US$ 3000

✓ Access to Leap Now Blueprint (VALUE $997)
✓ Live group mentorship calls w/Martina (VALUE $6000) 
✓ Community access for 12 months (VALUE $1000)

BONUSES
✓ Coworking calls (VALUE $1000)
✓ 2 Virtual Business Retreats (VALUE $2500)
✓ The Art of Client Acquisition (VALUE $495)
✓ Income Streams for Freedom (VALUE $495)
✓ Planning for a Kick-ass Year (VALUE $249)
✓ Library of Intensive Trainings & Tools (VALUE $3260)
✓ TBL welcome package

PAY IN FULL BONUS: Personalized Portfolio Review

Please note: Customers within the EU are subject to applicable taxes. However, these taxes may be reclaimable when filing a tax return as a freelancer.

Got questions?

Let's clarify together in a quick 15-minute call. Booking this call comes with no commitment to join the program.

Frequently Asked Questions