August 21, 2014

Tips for Designers and Artists thinking of moving to Berlin

BerlinbyMartinaFlor

Berlin has gotten a lot of attention in the last few years and has become a city where a lot happens and many want to live. Being myself an Argentine-born now living and working in Berlin I often get e-mails from designers or artists saying something like this:

"My name is Xxxx and I'm a designer/artist from some other city. I'm planning to move to Berlin next year and it would be great to hear from your experience living and working as a lettering artist in Berlin. Would you like to meet for a coffee?"

As I appreciate those who ever gave some minutes of their time to answer some of my questions, I have met with many of them throughout this years. The first thing I start with is: "if you think the city of Berlin has the potential of making you happy and successful, forget about it!".

As a happy individual having started my studio here and doing a job that I love, I can tell you awesome things about the city and how it meant a lot in my personal and professional life. However, this does not mean that it will work out the same way for you too. Feeling successful (emotionally and professionally) in a certain place and moment is a very personal thing and is determined by many factors.

If you are a designer or an artist, Berlin is a very good place to meet with peers because there is a lot of them. True is also that many are circulating and they will leave at the precise moment you thought you were starting to become good friends. As certain as this is that getting involve with colleagues that are eager to do new stuff is a very enriching and boosting experience. There is an example of two sides of the same coin.

That said, if you are a designer or artist thinking of moving to Berlin, I can give you a couple of tips that might help you get your head on straight:

★ Move to Berlin because you have a goal, whether this is starting your studio, studying the calligraphic archives of The Academy of Art or taking an inspirational year. Try having some aims other than just coming because "it's cool" and "people have fun".

★ Do not underestimate moving to another country. As cool as it may sound, moving countries is a very challenging experience. As soon as the tourist phase is done, you will find yourself immerse into serious paper work that includes finding a place to live, getting registered at the financial office and grabbing a health insurance, to list some. Not to mention that this is mainly being carried on in german language.

★ You will have to learn German language, so start loving it. "Everyone speaks English in Berlin, that's why my german sucks" is the most common form of denial that you will find around here. Not everyone speaks English and speaking German language will help you better understanding what is going on around you and therefore meeting better opportunities. Learning German is as hard as learning any other language and not speaking it after a while living here can become very intimidating and frustrating.

Lastly, do not try to control everything that might happen, this is something you do not know. Be ready to love it as much as not liking it at all, important is that you try to achieve the goal you aim for and face the new things that might show up on the way. Moving cities is a very personal experience and depends much more on you than on the city itself, whatever this is.

Join thousands of readers in this community and upgrade your lettering skills! If you're as excited as I am, send this link to a friend, so they can subscribe too. 

August 15, 2014

About going after

 

Like every summer I have prepared an special mailing to hand picked Art Directors that I'd like to work with. As every time different, in this occasion I customised Moleskine cahier notebooks with hand made lettering, plus a special packaging for it.

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Interestingly, I posted a pic of these some days ago on instagram and someone asked me " I can't believe you have to try to persuade art directors to work with you! As if they don't come knocking at your door!". On one side it was flattering, it's nice to hear that your work is appreciated. On the other hand I thought "I couldn't do it other way".

I'm happy to be going through a point in my career were work keeps coming in, through which I get to deal with fantastic creatives and professionals. However, I personally think that everything can change, even your joy for doing certain things and working with certain people. For that reason I keep myself moving, planing new stuff, reaching new individuals that I never reached and having dream jobs that I have to go after. I believe that this is a essential part of my creative life and I rather keep it going.

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Today I'm sending this special mailing away hoping I get a call back from this special people I'm trying to reach.  But mostly I wish I'll have some new ones to go after next year and the year after.

August 14, 2014

Featured at #dni25

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So excited to be featured among this selection of 25 leading Argentinian designers at #dni25 by @DGLucasLopez

August 14, 2014

Working space at awesome shared studio in Berlin – Wedding. Bürogemeischaft

buro

ENGLISH

We are looking for Creatives and Designers (architects, graphic designers, illustrators, artists, programmers) that want to take part in our shared studio. The place is located in an historical building in Berlin Wedding (silent-green.net). The whole building was recently renovated and many start ups and freelancers like us have are already stablished there. Starting next year, there will be also a Cafeteria and a place for Exhibitions and events. There's also a huge garden for common use.

The studio space has a surface of 100 m², is lightful, with wooden floor and stucco, a new full equipped kitchen, toilets for men and women, a meeting room and storage space.

We would be 10 people in total sharing the room and the monthly rent including electricity, internet, insurance and the use of all installations 24 hs/7 days a week is 201 EURO BRUTTO (169 EURO NETTO). You'll have of course a key of the place and you can come in and out whenever you want.

Attention: This is not a co-working space for short periods. We want to bring together people who wants to stay in the place for a long period of time and create a "Bürogemeinschaft" or studio community. Everyone will bring their own furniture and will participate in the decision making if any.

If you're interested, please write an e-mail to [email protected] and tell us a little bit about you and your work. We will reply within a day. The place is available from the 1st of December. We are looking forward to your e-mail!

Location: Gerichtstraße 35, 13347 Berlin

 

DEUTSCH

Wir, ein nettes Team von 4 Kultur- und Kreativschaffenden, sind auf der Suche nach Gleichgesinnten, die zu unserer wachsenden Bürogemeinschaft dazustossen wollen. Der Raum befindet sich in einem historischen Gebäude in Berlin Wedding. Wer mehr über den Ort erfahren will kann hier schauen silent-green (punkt) net. Das gesamte Gebäude ist neu saniert worden und wird nun belebt von verschiedenen kleinen und größeren Firmen und Freelancern wie uns. Im Laufe des nächsten Jahres sollen noch ein Cafeteria und eine Veranstaltungshalle dazukommen. Es gibt ausserdem einen großen Garten, der von allen Mietern genutzt wird.

Das Büro hat eine Fläche von ca. 200m², viel Licht, Parkettboden und Stuck, eine neue Küche, Toiletten und einen getrennten Besprechungsraum. Die Kosten für einen Arbeitsplatz liegen inklusive Strom, Internet, Versicherung und allem Drum und dran bei  201 Euro BRUTTO (169 Euro NETTO).

Weitere Infos und Fotos gerne auf Nachfrage: [email protected]

Achtung: dies ist kein Coworking-Space für kurze Mietperioden. Wir vermieten keine Tische, sondern wollen gemeinsam diese noch leere Fläche in einen kreativen Büroraum verwandeln. Jeder bringt sein Mobiliar selbst mit. Wir suchen ausserdem Leute, die planen, längerfristig zu bleiben.

Wir freuen uns, von euch zu hören und wir beantworten auch gerne Fragen. Wenn ihr Interesse habt schreibt uns einfach eine Email mit ein bisschen Info zu euch: [email protected]Der Platz ist ab 1. December verfügbar.

Location: Gerichtstraße 35, 13347 Berlin

July 25, 2014

My talk at TypeCon

postlettering

 

TypeCon is happening in Washington next week and I'll be attending the conference as a speaker. I'll be talking about my experience at teaching lettering with my Good Type Project and unveil my methods to drawing letters: 'The Golden Secrets of Lettering'.

I've prepared a series of Wallpapers for Type Nerds with some of the slides of my presentation. You can download them for free for all devices here.

July 10, 2014

Wonderhand = The Hand of God

Wonderhand-thehandofgod

I'm celebrating a wonderful World Cup 2014 with a 30% off on all cuts of Wonderhand Family of Scripts. Get yours here!

 

July 9, 2014

My first time: US & TypeCon

Typecon

I'm so happy to announce that I'll be speaking at this year's TypeCon among an impressive line up of speakers. My talk will focus on my teaching experience in lettering design with GoodType.co and I'll unveil many secrets on drawing letterforms. I'm very looking forward to be there and hang out with my peers.

Also is my first time visiting Us, so although I'm short in time I'll be visiting New York. I'm happy as a kid! Registration for TypeCon is open, you should come too!

July 2, 2014

Moi Mexico

RevistaMoi-MartinaFlor

Mexican Magazine Moi commissioned me to design the cover for their special issue. The brief was to create an attractive, dynamic and festive artwork that would pop out in the newstand. The edition was very well received by the readers and can now be found all over the social networks.

Here are some shots of people taking 'selfies' with the magazine. I love seeing my work out there!

 

revistamoi

July 1, 2014

A stupid side project

lettercollectionsInstagram-01

In the last year I've been working way too much. Although I appreciate immensely that I have the chance to actually make a living from my hobby, I'm also aware of my tendency to turn into one with this little world composed by a pencil,a piece of paper and a computer.

As a excuse to get out of this loop, and look up and connect with other people, I'm carrying on this project www.lettercollections.com where I'll be sending a part of my work in the shape of a postcard to 100 people around the world. I'll be addressing them to friends and family, but also to strangers or people I always wanted to reach out. Also, visitors to the website will also be able to send the postcard to other friends with their own message. As always, I'm very looking forward to see how the people interacts with this.

The first postcard was addressed to @schneidertobias, creative director at Spotify.com who recently published an extensive and great article about the importance of keeping your side projects stupid and letting yourself be stupid as well. This article came across precisely at the moment I was planing this project and really boosted my motivation.

bestupid-lettercollections

I'll be spending the next few days sending postcards here and there. So here it goes, my stupid side project.

 

June 19, 2014

Flashback to the eighties with Glamour Mag

140619GlamourProcessbyMartinaFlor

alltogether

Glamour Germany approached to illustrate a three-spreads article for their next issue. The request was to create a series of lettering pieces inspired in the eighties. I lettered the headline and 5 song titles of classic songs from Boomtown Rats, AC/DC, Die Sterne, The Clash and Tina Turner. Since the commission time frame was rather short, I worked from very rough sketches that I later enhanced into the digital drawing.

Here's some of the music I've been listening to during that week.

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

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©2019 Studio Martina Flor. All rights reserved.

 

 ©2019 Studio Martina Flor. All rights reserved.