WHERE YOUR CREATIVE GROWTH ACCELERATES
Big Ampersand Is Your Go-To Membership To Master The Art And Business Of Hand Lettering.
There’s no better place to restart and continue your journey! Stay connected with a vibrant community of artists, and get plugged into the latest trends, practical strategies, and expert support all year long.
Short time window for new members!
WHERE YOUR CREATIVE GROWTH ACCELERATES
Big Ampersand Is Your Go-To Membership To Master The Art And Business Of Hand Lettering.
There’s no better place to restart and continue your journey! Stay connected with a vibrant community of artists, and get plugged into the latest trends, practical strategies, and expert support all year long.
Short time window for new members!
THINK ABOUT HOW MUCH YOU’VE ACCOMPLISHED IN THE SHORT TIME WE’VE BEEN TOGETHER INSIDE OUR TRAININGS
Now Imagine Reigniting the Momentum and Keeping It Going… All Year Long!
Not only do we continue to dive deep into the foundations of mastering the craft of hand lettering and turning your passion into profit, but you’ll also learn the subtle nuances and leading trends that’ll make a BIG impact on your progress.
Big Ampersand is about consistent progress, more ‘aha’ moments, and bigger results. This is your roadmap to lettering success!
BEING IN THIS COMMUNITY WILL HELP YOU CONNECTED AND ON TRACK
Keep Building a Strong Portfolio That Stands Out From the Crowd and Get Hired For the Work You Love
We believe in the power of community and continuous learning. And the results speak for themselves!
If you’re serious about creating beautiful lettering work and turning your skills into a thriving business, then there is no better place to be than right here in Big Ampersand. Don’t miss out on this next step to take your skills and business to the next level.
Why is Big Ampersand the Best Next Step in Your Creative Journey
What is it exactly?
This is an exclusive membership tailored for our student community, who want to implement what they have learned, master hand lettering, and monetize their craft. Plus, you’ll get access to the team and support network to carry you forward so that you can become a Lettering Pro and finally build a portfolio, career, and business you’re proud of FASTER and EASIER.
➸ More time with Martina, world-class professional lettering artists, expert mentors, and our incredible community of other creatives who are on the same journey.
➸ This is NOT just more content. This is a tailored experience to help you overcome any challenges you may face and action-driven support program.
➸ An amazing accountability space committed to helping you keep moving forward and getting RESULTS.
➸ And, most importantly, it’s about leaning into the collective knowledge and know-how of the best darn community to deepen your understanding of the materials and concepts that’ll help you make MORE progress.
YOUR PROGRESS IS OUR PRIORITY
We’ll Help You Get Clear on Your Goals, Guide You in Prioritizing Your Tasks, Planning Your Next Steps, and Keep Moving Forward ALWAYS.
There is nothing more powerful than joining a supportive community where you’ll no longer feel lonely or isolated in your creative journey. Whether you’re getting started with lettering foundations, improving your portfolio, or expanding your entrepreneurial skills, you’ll get the tools and support you need to succeed.
That’s the beauty of Big Ampersand.
You get a roadmap you can revisit periodically.
AND NOW WE’VE MADE IT EASIER THAN EVER FOR YOU TO MAKE PROGRESS
Big Ampersand Offers Live Support Specifically Designed To Meet You Exactly Where You’re At
Personalized support and accountability are key to entrepreneurial success. That's why we're excited to introduce our new Creative Action Pods – small, dynamic accountability groups designed to help you achieve your goals FASTER and EASIER.
Get the personalized guidance you need to overcome challenges and achieve your goals. Each pod is individually shaped to ensure it meets the needs of its members. Connect with other creatives in your area for easier collaboration and support. You’ll be able to stay on track with regular check-ins and support from your pod members.
Whether you need a quiet, dedicated coworking space, a breakout room with peers, or answers to your questions, our Creative Action Pods provide the environment you need to thrive. Share insights, gain new perspectives, and progress together.
Make More Progress Than Ever Before with Our Creative Action Pods.
THERE IS NO BETTER PLACE TO BUILD AND GROW YOUR SKILLS & BUSINESS
What’s Included in Big Ampersand™
Live Pro Trainings
$997 Value
These exclusive live trainings are where you can dive deeper into the art & business of lettering. We focus on key technical aspects like flourishing and composition and dive deeper into strategic aspects of your art business, like client outreach and marketing. These sessions bring our community and expert instructors together to learn and grow.
Gain access to insider insights about working as a professional lettering artist, as well as efficient frameworks to help you create professional-looking lettering pieces that attract paid assignments.
Studio Hours
$597 Value
Your go-to space to eliminate roadblocks, get answers to your burning questions, receive expert guidance from our instructors, and connect with our vibrant community of fellow aspiring artists.
Get direct access to Martina and experienced instructors who can provide personalized guidance, answer your questions, and help you overcome any challenges along the way. Learn real-world strategies, shaped by hands-on experiences beyond theory and social media trends, giving you a competitive edge to make a living through lettering.
Lettering Pal Sessions
$597 Value
These are co-working sessions alongside our community. Get real-time feedback, and work on your skills in a supportive environment to enhance your lettering craft and creative journey.
Actively work on your lettering projects, accelerate your skill development and get valuable feedback.Connect with fellow artists in a collaborative space that keeps you motivated in your lettering journey. These sessions are a tremendous source of encouragement!
Creative Action Pods
$997 Value
Having empowered thousands of students through The Lettering Seminar™, we understand that everyone graduates at different stages. As a result, we’ve created Creative Action Pods – personalized, supportive groups designed to meet you where you are and help you move forward. Whatever stage you’re at, you’ll never feel left behind or alone in your creative journey.
Join dedicated virtual co-working sessions and engage in brainstorming breakout rooms to stay focused and productive alongside fellow creative artists.
Portfolio Challenges
$497 Value
Develop a professional portfolio that will attract your dream projects. Our Portfolio Challenges are practical exercises that help you build an impressive portfolio while mastering the art of working within client briefings.
These challenges simulate real-world scenarios, allowing you to apply your lettering skills to meet specific client requirements. Showcase your versatility, build your portfolio and enhance your readiness for the industry.
BA Fam Private Community
$997 Value
Building a creative career can be lonely and sometimes frustrating. But having the support of like-minded people who “get it” makes ALL the difference. You already know how incredible this community is - it’s full of big hearted aspiring artists committed to getting themselves to the next level and helping others along the way.
Within our community, you'll find an exclusive space where aspiring artists, committed to building their careers and creating a business, come together to provide unwavering support. Here, you'll find a place where you can thrive and flourish as a lettering artist.
OTHER MEMBER'S PERKS
Game Changers
These are bite-sized yet immensely powerful nuggets of actionable wisdom designed to improve your results. They are concise gems packed with practical insights and techniques gained through years of trial and error – delivered to you in minutes.
Jumpstart your progress in the world of lettering with concise, actionable nuggets of knowledge, helping you create more impactful and professional-looking pieces in less time.
The Holy Grail of Lettering™
Imagine having a reliable source of information available to you 24/7, where you can receive immediate and trustworthy answers to your questions.
As a Big Ampersand™ member, you'll gain access to The Holy Grail of Lettering™, a chatbot curated by Martina Flor, offering a wealth of knowledge on lettering and guidance on building a portfolio that attracts paid assignments.
Resource Library
Our Resource Library is like a one-stop shop for all your needs. It's packed with exclusive content, from inspiring material to practical business tips and interviews with top lettering artists. Say goodbye to endless Google searches and social media distractions; everything you need is right here, easily accessible whenever you want it.
Feedback & Expert Support
Our instructors are here to answer your questions, provide solutions to your lettering challenges, and offer feedback on your projects. It's like having a mentor by your side, ensuring you have the guidance and support you need to excel in your lettering journey.
PLUS THIS INCREDIBLE BONUS.
WITH THIS BONUS THERE'S NO NEED TO UPGRADE IN 2025.
The Latest & Greatest Version Of The Lettering Seminar™
As long as you’re a Big Ampersand member in good standing, you’ll get access to the most up-to-date version of The Lettering Seminar™.
$1449 value – Get it for FREE
JOINING A MEMBERSHIP CAN FEEL INTIMIDATING AT FIRST,
BUT WE GOT YOU COVERED.
Personalized Onboarding Session
Joining an established membership with extensive content and resources can feel intimidating, especially for introverts. That’s why we offer Personalized Onboarding Sessions for each new member—to help you dive right in with the specific tools and guidance you need, no matter your lettering stage.
AND ONLY FOR QUARTERLY AND YEARLY PLANS
Get The Advanced Digital Lettering Bundle
Make your lettering pieces play in the big leagues and attract better assignments. Access everything you need to create professional-looking lettering work for your portfolio- from vectorization all the way through to effects, dimension and decoration. You’ll have our three most successful workshops with Martina Flor and Elías Prado.
$900 value – Get it for FREE
(only for quarterly and yearly plans)
LET'S DO A LITTLE MATH
One Small Lettering Gig, And Your Big Ampersand Investment Is Covered
And we are not talking about one paid gig every month.
ONE small lettering assignment is all it takes to pay for an ENTIRE YEAR of your Big Ampersand membership. Just one gig! And here's the best part – the value you gain from Big Ampersand will land you more than just one small gig.
And everything else after that one small gig is profit – FOR YOU!
STAY ENGAGED, CONNECTED, AND KEEP GROWING.
Get Expert Support and Join a Club of Future Hand Lettering Masters that “Get It”
Stay immersed in a community of creatives building a fulfilling career doing what they love. Get access to tools, strategies and tactics to help you transform your passion into profit FASTER and EASIER.
Simply put, Big Ampersand is your fast track to lettering success.
My creative journey has truly excelled, as I have been fortunate enough to be a part of Big Ampersand. Before BA, I struggled with the composition, hierarchy, even the proper color schemes. The Community is a big part as well, because it helps you to do better, the support and feedback from other letterers, is such an inspiration for future projects.
David Jensen | Big Ampersand™ Founding Member
Big Ampersand is a safe, amazing community populated by so many talented people. The feedback I’ve received on my posted work always propels me forward. The fun monthly challenges keep you producing! Working with Martina and her team has been nothing short of excellent, and it’s been through these teachings and community that I’ve pushed myself in defining who I am as a lettering artist.
Paula Schulzki | Big Ampersand™ Founding Member
Before I joined Big Ampersand I felt a bit disconnected and isolated. I didn't have anyone to bounce ideas off of or ask advice. When I'm ready to leave my current full-time day job I know that BA will be there for me to help me make the Big Leap and hopefully it won't be quite as scary as trying to do it all on my own. Being part of this community keeps me on my toes and continues to challenge me, as well as improve my self-confidence.
Lee Anne Mundy | Big Ampersand™ Founding Member
Through Big Ampersand my overall letter skills have improved, but I feel like it’s refreshed my design approach for all projects not just lettering pieces. The Pro Training sessions are so informative, and have added to skills to my arsenal. The community is so supportive and creative. It’s awesome to have international perspectives.
Jessica Koman | Big Ampersand™ Founding Member
Big Ampersand provides a great opportunity to share knowledge and grow as a lettering artist both technically and in the development of your professional project.
Clara Tarrats | Big Ampersand™ Founding Member
What's Included in Big Ampersand™
Master the art & business of hand lettering and turn your skills into profit with continued access to tools, resources, and expert support all year long.
QUARTERLY PAYMENT
129US$/3 Months
➸ Live Pro Trainings ($997)
➸ Studio Hours ($597)
➸ Lettering Pal Sessions ($597)
➸ Creative Action Pods ($997)
➸ Portfolio Challenges ($497)
➸ BA Fam Community ($997)
PLUS THESE INCREDIBLE BONUSES
➸ The Lettering Seminar 2025 ($1449)
➸ Personalized Onboarding Session ($249)
YEARLY PAYMENT
430 US$/Year
*Save $86 by paying yearly!
➸ Live Pro Trainings ($997)
➸ Studio Hours ($597)
➸ Lettering Pal Sessions ($597)
➸ Creative Action Pods ($997)
➸ Portfolio Challenges ($497)
➸ BA Fam Community ($997)
PLUS THESE INCREDIBLE BONUSES
➸ The Lettering Seminar 2025 ($1449)
➸ Personalized Onboarding Session ($249)
What You’ll Get
This is about your progress and your results. Choose the option that’s best for you:
Big Ampersand™
Master the art & business of hand lettering and turn your skills into profit with continued access to tools, resources, and expert support all year long.
➸ Live Pro Trainings ($997)
➸ Studio Hours ($597)
➸ Lettering Pal Sessions ($597)
➸ Creative Action Pods ($997)
➸ Portfolio Challenges ($497)
➸ BA Fam Community ($997)
AND MORE…
➸ Game Changers ($249)
➸ The Holy Grail of Lettering ($497)
➸ Resource Library ($249)
➸ Feedback & Expert Support ($549)
The Big Leap Club
Business Group Coaching Program
Join an exclusive group of established graphic artists and creative biz-owners who are growing their business, revenue and themselves.
$4000 / YEAR
Limited to 12 participants
Have questions? Contact us to [email protected]
Everything in Big Ampersand™ and:
➸ Mastermind Community ($997)
➸ In Person & Virtual Events ($4000)
➸ Group Coaching Calls with Martina ($1997)
Frequently Asked Questions
Yes! As part of the membership, you will get access to Martina Flor. Not only that, you’ll also get continued access to our world-class team, and our incredible community of creatives.
Absolutely! Big Ampersand™ is a welcoming environment for lettering artists of all skill levels, including beginners. Your instructors are dedicated to not only imparting the knowledge necessary to excel in lettering but also offering the support needed to continuously refine your skills. Additionally, you'll become part of a community of like-minded peers who provide valuable feedback on your work and help you stay on track with your lettering journey. You'll love it here.
Enrollment for Big Ampersand™ is open for a limited time only! From June 14th to June 17th, 2024. You are being exclusively offered this membership because you are already a TLS student at Academy Martina Flor. After this limited-time opportunity, joining Big Ampersand™ will no longer be accessible to the public for several months. Don't miss this unique opportunity to become part of our vibrant community of lettering artists. Secure your spot before the enrollment period ends!
You are being exclusively offered this membership because you are already a student at The Lettering Seminar or an Alumni. After this limited-time opportunity, joining Big Ampersand™ will no longer be accessible to the public for several months. And if you join now, you'll lock the relaunch price FOREVER, as long as you remain a member.
We offer a variety of payment options to make joining Big Ampersand™ convenient for you. You can pay using major credit cards, PayPal, or select other payment methods. For more details on payment options, please visit our Payment Information Page.
From all the memberships that you might have joined, how many will help you get closer to your dream job? How big is the investment that you are willing to put in to build the portfolio that will open the doors of a dream project landing your inbox? If joining Big Ampersand is rather a stretch than a struggle, we encourage you to join us and be the judge of the change that joining this membership will have in your professional and personal life. The best thing for you to do is to lean in to the resources you have in the Big Ampersand membership and put in the effort! Ultimately, only you know what’s best for you and for your future. Trust your gut and please know, we stand behind whatever decision you make 100%.
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