Welcome to Open Studio Podcast – Episode 167!
🎙️ Episode Summary
If you've ever wondered whether the lettering market is oversaturated, this episode is for you! Martina Flor breaks down why there’s still room for new lettering artists and how you can carve out your unique niche in the industry.
🔑 Key Takeaways
✅ The “Lettering Bubble” Effect: Why it seems like everyone is doing lettering—and why that’s not true.
✅ Your Unique Value: How your personal style, story, and background set you apart.
✅ Opportunities in Lettering: The many ways artists are making a living with lettering, from branding to murals, packaging, and motion design.
✅ Creating Your Own Market: How to stand out by targeting the right audience and combining lettering with other skills.
💡 Free Resource: Lettering Success Secrets
Want to learn practical strategies for building a career in lettering? Download Martina’s free guide, Lettering Success Secrets, at martinaflor.com/guide.
📌 Mentioned in This Episode
The importance of finding your own niche instead of following trends.
Success stories of lettering artists making a living in different industries.
Why brands and businesses are constantly looking for unique lettering work.
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To access the full show notes for this episode, click here: https://martinaflor.com/podcast