A workshop packed with all the frameworks, tips & tricks that you need to create show-stopping lettering pieces in less time.

Through the shape of the letters, you tell a story. But how can you make the reader go from understanding to actually believing? Commonly, you need more than just letters to achieve that.

Without dimension and treatments, the piece would be flat, lifeless. Letters alone are just not making it.

It normally takes lettering artists years to realize how much effects can level up their lettering. And when you finally decide to go for it, the learning curve can be slow and shaky. You find yourself going down the rabbit hole of YouTube tutorials, asking colleagues, and after hours of hustle finally compromising with an in-between point. You end up settling down for less than what you know you could achieve.

Furthermore, you spend ridiculous amounts of time in the process! The time you could be spending with friends, family, or creating new great lettering pieces that expand your portfolio and attract more clients.

In this two-sessions workshop, packed with tools, downloadables, guidance and an exciting community of peers, you will learn:

➸ How to add dimension and effects to your letters so that you can improve the storytelling of your lettering and make your artwork memorable.

➸ How to apply different treatments to your lettering like chrome, metal, plastic, transparency, and ribbon, so that you to create designs that go beyond what you *usually* do.

➸ Techniques and frameworks that dramatically reduce the time you spend creating your pieces so you can achieve better results in less time.

➸ How to create that awe effect to your lettering so that every piece of work can help you attract your next dream assignment.

All of this is within a streamlined process that allows you to achieve results in less time.

Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters.  In 2010 she started her studio in Berlin and since then has worked with several high profile clients, been on stage at dozens of design conferences, won awards, and taught thousands of aspiring freelance lettering designers to hone their craft, become hand-lettering masters, and expand their business.

Elías Prado is a lettering artist and designer. He graduated in Industrial Design in Gran Canaria, Spain, and specialized in graphic design, advertising and illustration. In 2018 he joined Studio Martina Flor as a senior designer to focus on lettering and type design. Since then he's developed a unique skill to polish letterforms, finalize designs and create efficient workflows for professional artists.

THIS IS WHAT STUDENTS HAVE TO SAY

"I felt like my lettering was good but did not have visual impact or any kind of excitement to it. I have so many more options now to add impact and variety to my style. There is so much packed in there that I can't believe it took only two days for such a big impact on the new results in my lettering. I'd definitely recommend it for someone who feels they've hit a plateau in their abilities and needs inspiration or expansion into a new level of lettering."

Mary Kathleen Scott

"Finally finished the design. Thank you Martina Flor and Elías Prado for the tips and techniques. They have helped me work faster and much much better than ever. Best money I ever spent."

Pragati Jhunjhunwala

"I thought to myself that I've taken all of Martina's classes, maybe I don't need to take this one too - but then I reconsidered, because all of Martina's classes are jam-packed with amazing content, and I don't want to miss out. Especially because lately I've wanted to add some depth to my lettering and I've felt a bit ill-prepared. Excited for this to start!"'

Jamie Otelsberg

WHEN YOU SIGN UP YOU GET INSTANT ACCESS TO:

➸ Two-session course
➸ Feedback from the instructors
➸ Access to future updates
➸ Access to our student community

You’ll have lifetime access to the course, as well as our awesome community of future hand lettering masters.

We offer a 30-day money back guarantee. If you are unhappy with the course for any reason, let us know within the first 30 days and we will refund your payment.

FREQUENTLY ASKED QUESTIONS

The Team
Hire Martina to speak
Contact us
Blog