Today, I’ll be having a conversation with Kevin Cantrell. Head of his eponymous studio, Kevin functions as the creative director and design lead for all KCS client projects. Kevin has a deep understanding and love of lettering and typographical aesthetics. Kevin creates the type of work that makes people wonder ‘how did he do it?’. And during our session, he shared how he used observation to crack the system behind victorian graphics and come up with his own style.

During our conversation, Kevin spoke about the importance of making your art profitable, how becoming an expert can be beneficial for business. He shared his approach to hiring and partnering with other people so that he can dedicate himself to spend most of his time doing work he loves doing. Kevin is a father of five, and during the podcast, we touched on work-life balance, including some hints on how to build confidence as an artist.

If you’re wondering how to develop a style and make money with your art, this episode will be specially useful.

Mentioned in This Episode

Follow Kevin on Instagram ➡️ https://www.instagram.com/kevincantrellstudio/
Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass
Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

Mentioned books
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull