Are you a lettering artist looking for ways to increase your income without sacrificing your creativity? Whether you're saving up for new tools, growing your business, or simply need extra cash, there are plenty of ways to monetize your skills. In this episode of Open Studio Podcast, Martina Flor shares five practical strategies to help you generate more income as a lettering artist.
1. Offer Custom Artwork (Yes, Even to Friends & Family!)
Many artists overlook their warmest leads—friends and family! Your close circle already knows and trusts you, making them great potential clients for personalized lettering pieces. Whether it’s wedding invitations, anniversary gifts, or home decor, offering custom commissions can be a great way to earn extra income while building your portfolio.
✅ Action Tip: Share your services on social media, send a WhatsApp message, or create a simple online order form for custom requests.
2. Sell Digital Products
Creating and selling digital products is an easy way to generate passive income as a lettering artist. You can sell downloadable prints, Procreate brush packs, or even customizable templates on platforms like Etsy, Creative Market, or Gumroad. These products require no upfront production cost and can be sold repeatedly!
✅ Action Tip: Turn an existing piece of artwork into a digital download and list it on a creative marketplace.
3. Teach Online & Build Your Authority
If you have experience in lettering, there are plenty of beginners eager to learn from you! Teaching online courses or workshops can establish you as an expert while generating steady income. Platforms like Skillshare, Udemy, or even your own website allow you to sell pre-recorded courses with little ongoing effort.
✅ Action Tip: Break down a lettering technique into short lessons and launch a mini-course online.
4. Offer Commissions to a Wider Audience
Beyond friends and family, there’s a massive market for custom lettering pieces. From business signage and logo designs to personalized wall art, you can market your services to a broader audience through social media, email marketing, or a dedicated page on your website.
✅ Action Tip: Set up a “Custom Commissions” page on your website with pricing and examples of past work.
5. Sell Merchandise Featuring Your Artwork
Turn your lettering into physical products like T-shirts, mugs, stickers, or posters! With platforms like Printful, Redbubble, and Society6, you don’t need to handle inventory or shipping—simply upload your designs, and they take care of the rest.
✅ Action Tip: Start small with 3–5 product designs and promote them on Instagram or your website.
Bonus: Join the Free Lettering Design Roadmap Workshop!
If you're serious about growing your income as a lettering artist, Martina Flor’s free masterclass is now open for registration! Learn how to master lettering, explore new income opportunities, and build a sustainable creative career.
📅 Enroll now: martinaflor.com/masterclass
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To access the full show notes for this episode, click here: https://martinaflor.com/podcast