How Jackson Alves Turned His Passion for Calligraphy into a Global Career
If you’re a lettering artist or calligraphy enthusiast, you’ve probably heard of Jackson Alves. With over 25 years of experience, he has collaborated with global brands like Apple, Montblanc, and Coca-Cola, blending traditional calligraphy techniques with modern digital tools. In the latest episode of Open Studio Podcast, Martina Flor sits down with Jackson to uncover his journey from graphic designer to internationally recognized calligraphy artist. Plus, we have exciting news—Jackson will be teaching an exclusive class inside the Lettering Seminar! Keep reading to learn more.
From Graphic Design to Calligraphy Mastery
Jackson’s creative journey started in Brazil, where he worked as a graphic designer for over a decade. Despite having a successful career, he felt something was missing. That’s when he discovered lettering and calligraphy—a turning point that led him to develop a distinctive style and work with some of the biggest brands in the world.
The Power of Believing in Yourself
One of the biggest takeaways from this episode is Jackson’s mindset. He shares how believing in himself was key to overcoming self-doubt, taking risks, and embracing opportunities. He emphasizes that if you don’t trust your own talent, it’s hard to convince others to do so. His advice? Confidence and persistence are just as important as skill.
Social Media & Career Breakthroughs
Jackson also reveals how social media played a huge role in his success. By sharing his work on platforms like Flickr (before Instagram was popular), he gained visibility, attracted clients, and even landed his first international recognition. His story proves that putting your work out there consistently can open unexpected doors.
Behind the Scenes: Working with Apple
One of the most exciting parts of this episode is the deep dive into Jackson’s collaboration with Apple. He shares insights into how he got the opportunity, the creative process behind the project, and how lettering artists can position themselves for high-profile clients.
Join Jackson Alves in the Lettering Seminar!
Want to learn directly from Jackson? He will be teaching a special class inside the Lettering Seminar, where he will break down his calligraphy techniques and share insider tips to improve your lettering skills.
📅 Enroll now and save your spot! 👉 theletteringseminar.com
Final Thoughts
Jackson’s journey is a true inspiration for any creative looking to build a career in lettering or calligraphy. From believing in his talent to leveraging social media and working with top brands, his story is packed with valuable lessons.
✍️ Follow Jackson on Instagram: @letterjack
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To access the full show notes for this episode, click here: https://martinaflor.com/podcast