Welcome to Open Studio Podcast – Episode 174!
Are you a lettering artist, illustrator, or graphic designer wondering how to build a sustainable career in lettering? Whether you’re just starting out or looking to level up, today’s episode is packed with insights on making it in the lettering world.
In episode 174 of the Open Studio Podcast, we dive into a fascinating conversation with Goodtype, a platform dedicated to lettering artists. We discuss building a career in lettering, finding the right opportunities, and overcoming challenges. Read on for the key takeaways from this episode!
🎧 Listen to the Full Episode Before we dive in, don’t forget to listen to episode 174 of the Open Studio Podcast for the full discussion. You can find it on your favorite podcast platform or watch it on YouTube!
👉 Join The Lettering Seminar 2025 to learn from industry experts and build a thriving lettering business.
💡 How Goodtype Built a Thriving Lettering Career
From Agency Work to Lettering Entrepreneurs
Many lettering artists start their careers in graphic design, often feeling uninspired by traditional agency work. Goodtype’s founders shared how they followed the conventional path—earning fine arts degrees and working at agencies—only to realize they craved more creative freedom.
Freelancing and side projects became their escape, eventually leading to full-time careers in lettering. While one meticulously wrote a 40-page business plan to transition into freelance work, the other waited until their freelance income surpassed their full-time job. These different paths highlight the multiple ways artists can successfully enter the world of lettering.
The Power of Collaboration and Community
One of the most inspiring aspects of Goodtype’s journey is how collaboration and community played a pivotal role. The founders met through social media, bonding over a shared interest in art licensing and business strategies. What started as a simple direct message turned into a long-term partnership—proving that networking and collaboration can be game-changers in a creative career.
The episode also touches on how the online lettering community has evolved. Platforms like Goodtype now provide mentorship, inspiration, and opportunities for artists to showcase their work.
✨ Tips for Aspiring Lettering Artists
For those looking to break into the industry, this episode offers valuable advice. Here are some of the top takeaways:
1️⃣ Experiment with Small Projects – Many lettering artists began by incorporating hand lettering into logo designs or branding projects. This small step can help you refine your skills while working with real clients.
2️⃣ Start a Challenge – One of the guests participated in a 30-day lettering challenge, which helped them refine their technique and boost their confidence. Short, consistent challenges can push you to improve faster.
3️⃣ Ignore the ‘Design Snobs’ – The lettering world has its share of gatekeepers, but don’t let them discourage you. Push past self-doubt and focus on your creative growth.
4️⃣ Utilize Social Media – Posting work consistently and engaging with other artists can lead to unexpected collaborations and career opportunities.
🚀 The Future of Lettering: What’s Next?
The conversation also touched on where the lettering industry is headed. More artists are finding success through online courses, licensing, and brand collaborations, showing that opportunities go far beyond traditional client work.
Additionally, the episode introduced The Lettering Seminar 2025, Martina Flor’s signature program designed to teach both the art and business of lettering. Featuring industry leaders—including Goodtype—this program is perfect for anyone looking to refine their craft and build a sustainable career.
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To access the full show notes for this episode, click here: https://martinaflor.com/podcast