Master Hand Lettering, Create Stunning Work, and Make a Living with Your Skills.

Master Hand Lettering, create stand-out work and make a living doing what you love.

Master Hand Lettering, Create Stunning Work, and Make a Living Doing What You Love.

Master Hand Lettering, Create Stunning Work, and Make a Living With Your Skills.

Download my free guide Lettering Success Secrets: A Guide for Aspiring Lettering Artists

Discover how to start your journey into hand lettering, build a compelling portfolio, monetize your skills, including tips to market yourself and price your work. Transform lettering into a fulfilling career or side-hustle today!

It’s probably the fact that you’re missing a roadmap to get there. Answer a few key questions and you’ll get instant access to a customized path to step into unlocking your full potential with letterforms.

Discover how to start your journey into hand lettering, build a compelling portfolio, monetize your skills, including tips to market yourself and price your work. Transform lettering into a fulfilling career or side-hustle today!

STEP 1: MASTER HAND LETTERING

STEP 2: BUILD A STANDOUT PORTFOLIO THAT ATTRACTS DREAM ASSIGNMENTS

STEP 3: MAKE A LIVING DOING WHAT YOU LOVE

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HI THERE

I'm Martina Flor

I'm an award-winning lettering artist, author, and educator.

I'm an award-winning lettering artist, author, and educator.

I'm an award-winning lettering artist, author, and educator.

Learning lettering design transformed my career and life: it allowed me to unlock my full potential as an artist, become an expert, launch the freelance business of my dreams, and work for dream assignments all over the world. Since 2010, I have been helping designers and artists master the craft of hand-lettering and turn their skills into a thriving freelance business. I have done it, my students have done it, and I’m confident you can do it too!

Learning lettering design transformed my career and life: it allowed me to unlock my full potential as an artist, become an expert, launch the freelance business of my dreams, and work for dream assignments all over the world. Since 2010, I have been helping designers and artists master the craft of hand-lettering and turn their skills into a thriving freelance business. I have done it, my students have done it, and I’m confident you can do it too!

Start With the Book

"Make It. Turn Your Creative Skill into a Business and Thrive Doing What You Love" follows Mary’s journey to transform her passion into a thriving business. Through her story, readers gain insights into creative entrepreneurship, including transitioning from amateur to pro, building a standout portfolio, and attracting dream clients. This book offers practical steps, mindset shifts, and real-life examples to help you achieve your creative and entrepreneurial goals.|

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FEATURED IN

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4 Ways to Learn With Me

➸ FREE RESOURCES

Explore Lettering

I have a wide library of free resources to get you started. From simple guides & templates and blog posts to insightful masterclasses and video series.
Dive in and enjoy!

I have a wide library of free resources to get you started. From simple guides & templates and blog posts to insightful masterclasses and video series. Dive in and enjoy!

I have a wide library of free resources to get you started. From simple guides & templates and blog posts to insightful masterclasses and video series. Dive in and enjoy!

➸ MY SIGNATURE COURSE

The Lettering Seminar

Our 8-week online training program will help you master the art of hand lettering, create your best piece of work yet, and build a portfolio that attracts paid assignments. Join hundreds of students that have transformed their work through this program. 

Our 8-week online training program will help you master the art of hand lettering, create your best piece of work yet, and build a portfolio that attracts paid assignments. Join hundreds of students that have transformed their work through this program. 

Our 8-week online training program will help you master the art of hand lettering, create your best piece of work yet, and build a portfolio that attracts paid assignments. Join hundreds of students that have transformed their work through this program.

➸ MEMBERSHIP FOR ALUMNI

Big Ampersand™ Membership for Alumni

An exclusive online membership for The Lettering Seminar Alumni, designed to help them excel in both the art and business of lettering design. Gain access to essential tools, resources, and a supportive community to grow your business and achieve consistent, long-term success in your journey as an artist and entrepreneur.

Do you need to get your entire team trained in letter design? With a Private Workshop, your team will get to work directly with me or one of our in-house instructors. These workshops can be done virtually or on-site at your location and will be the best letter creative training you’ve ever given your team. Unlock your team's potential to work on logotype, type design, and lettering projects.

➸ MY COACHING PROGRAM FOR LETTERING ARTISTS, ILLUSTRATORS & CREATIVES

Grow Your Business without Selling Your Soul 

This transformative 4-month business group coaching program will give you all the mentorship and peer support you need to grow your revenue without compromising on your vision or your values. Build your reputation as a leader in your industry, all while protecting your freedom, having the autonomy to do more of the work you love, as well as the income & work-life balance that fits perfectly into your dream lifestyle.

This transformative 4-month group coaching program will give you all the training, guidance, and peer support you need to launch & grow a thriving creative practice as a commercial lettering artist and/or illustrator. You’ll learn how to run a business that gives you more freedom, the autonomy to do more of the work you love, as well as the income & work-life balance that fits perfectly into your dream lifestyle.

Over 100,000 people have used my books, courses, tools, and coaching to master hand lettering and make a living with their skills...

Over 100,000 people have used my books, courses, tools, and coaching to master hand lettering and make a living with their skills

Over 100,000 people have used my books, courses, tools, and coaching to master hand lettering and make a living with their skills.

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"This was such a great experience. Martina’s motivation and knowledge are very fascinating—she is not only a marvellous hand-lettering artist but also an amazing teacher."

Rica Hollmann - Graphic Designer

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"I’d recommend any of her courses in a heartbeat – they’re extremely well structured and packed full of indispensable tips and insights. If that’s not enough, her energy and positive attitude is inspiring and infectious!"

Dan Forster - Lettering Artist

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“Martina isn’t only a great letterer, but she’s also a gifted teacher—participating in her workshop is an investment I’d make again and again.”

Matisse Hales - Paper Artist

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Master the Art of Hand Lettering

Take The Lettering Seminar or attend our next Masterclass to understand how our learning framework can help you create your best piece of lettering yet and build confidence as an artist.

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Build a Stunning Portfolio that Attracts Dream Assignments

You can now create with confidence and skill because you have mastered the fundamentals, have all tools you need, and have a repeatable process you can follow to design stunning lettering pieces and build a portfolio.

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Make a Living Doing what You Love

Build the freelance business of your dreams doing what you love & unlock a universe of possibilities with your talents & skills as a commercial lettering artist or illustrator.

OUR CLIENTS AND COLLABS

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GET THE FREE CUSTOM PATHWAY

Take the Five Minutes Lettering Quiz

Twelve questions will help you clarify how much you really know about hand lettering. Receive your custom roadmap to master the craft.

Get started now: 

Take A Free Masterclass With Me

Take A Free Masterclass With Me

This Masterclass happens once a year. Sign up and we'll let you know when it's time.

ABOUT US

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©2023 Studio Martina Flor. All rights reserved.

 

 ©2019 Studio Martina Flor. All rights reserved.