About me

MartinaFlor about

Short Bio

Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters. She grew up in Buenos Aires and studied in Spain and the Netherlands. Based now in Berlin, she works with a focus on type, lettering and illustration for clients all over the world. She is also the founder of Letter Collections, co-founder of the project Lettering vs Calligraphy and the creator of the series of workshops Good Type. Her work has been featured in many publications and she teaches and lectures extensively.

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Selected Clients

Etsy, Esquire, London Mag, Penguin Random House, Harper Collins, New Statesman, Empire Mag, Levi’s, Fontshop, Harrods, Moleskine, Walker Books.

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Slanted Mag on Art TypePage Germany, 90+10, You the designerGlobalBlueÉtapesFont FeedTypografie.info, 8 Faces blogSsenseHand to TypeLatino Grafico, DPI mag, IDN Mag, Decorative logo Design Book.

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Within a wide bulk of commissions for advertising campaigns, identities, books covers or art pieces for media I work combining letter shapes, color, composition and texture to communicate a certain thing, to tell a story.

I grew up in Buenos Aires, studied Communication Design in Barcelona and graduated from the Type & Media Master in The Netherlands before finally settling down in Berlin. I founded my studio here and I enjoy working in three different languages for private clients, agencies, magazines and publishing houses around the Globe.

When not doing commercial commisions I might be spending my time on designing a new typeface, preparing a keynote presentation or updating one of my self-initiated projects. I recently initiated ‘Letter Collections’, I’m a co-founder of the project ‘Lettering vs Calligraphy’, I carry out ‘My font Project’ at University HS Anhalt, I run my own series of Workshops in lettering design called ‘Good Type’ and some other blogs where I share my work and the work of others. I travel quite a bit to present my work at conferences and to hold workshops to help designers grow their set of skills and improving their design process.

If you want to commission work, lectures or you’re interested in hosting one of my workshops e-mail me or my representative Handsome Frank.

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www.martinaflor.com / info [at] martinaflor [dot] com
Büro: Malplaquetstr. 5, 13347 Berlin / Phone: +49 1703529434
Skype: martinaflor / twitter @martinaflor

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I enjoy visiting new cities to hold workshops and to speak about my work, share my skills and helping others expand their skills and boost their creativity. Here’s a list of past and future talks and workshops.

Creative Mornings Berlin – February 2013 – Berlin, Germany
Typo Berlin Conference – May 2013 – Berlin, Germany
Type Talks Apple Berlin – June 2013 – Berlin, Germany
On Type Exhibition – Bauhaus Archive – June 2013 – Berlin, Germany
Espacio Virgen – September 2013 – Buenos Aires, Argentina
Iornata della tipografía Conference – Lugano, Switzerland
Selected Europe Conference – October 2013 – Bilbao, Spain
Artistic Reflections of Type – November 2013 – Anadolu, Turkey

Inchiostro-Festival – July 2014 – Alexandria, Italy
TypeCon / August 2014 – Washington USA
Typo-symposion / Tga – August 2014 - Raabs, Austria
AtypI / September 2014 – Barcelona, Spain



Before sending me an e-mail you might find what you’re looking for here:

If you have a strong interest in type and lettering and you want to submit your portfolio, do it to info (at) martinaflor.com, with the subject ‘internship-yourname’.

General questions about my work
If you’re student or you run a blog, you might find answers in the frequently asked questions.

Type Consulting
Although I like helping others improving their work I don’t always have time to answer to every individual request and give my personal opinion. However I offer private type-consulting sessions. Write me an e-mail to ask for fees and availability.

Tips in Berlin
You’re visiting Berlin and you want to get tips on type and design related places, check this.

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Find me on

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Self-initiated Projects
Letter Collections
Good Type Workshops
Lettering vs Calligraphy
Letters by Martina Flor
My Font Project

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